MarketingProfs Today: Brand Awareness and Value | A Rockin' Content Strategy | The Generations

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In this issue

1.	How-To: Before Building Brand Awareness, You Need to Assess Brand Value. Here's How to Do Both.
2.	Podcast: Create a Content Strategy That Rocks: Jason Miller of LinkedIn Marketing Solutions
3.	PRO How-To Guide: Build Your Content Marketing Dream Team
4.	Survey Says: What Marketers Get Wrong (And Right) About Different Generations
5.	Infographic: What's New in Video Marketing? Trend Predictions for 2018

Early Adopters get the best price on MarketingProfs B2B Marketing Forum 2018. Register by February 15 to save up to $800.

How-To

Before Building Brand Awareness, You Need to Assess Brand Value. Here's How to Do Both.

By Dara Treseder

Imagine you're tasked with planning a trip. Now imagine trying to do that without knowing the trip's starting point... Tough, right? It's the same with a brand-awareness campaign. You won't get far without first knowing your brand's current standing in the market. Read More

Podcast

Create a Content Strategy That Rocks: Jason Miller of LinkedIn Marketing Solutions on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Content-strategy insights and tips from best-selling author Jason Miller (Welcome to the Funnel), head of content and social media marketing at LinkedIn Sales and Marketing Solutions EMEA. Read More

FOR PRO Members

How-To Guide: Build Your Content Marketing Dream Team

In this 22-page guide, you'll learn which key hires you need to make to get your team started, what traits and skills to look for in those key hires, how to manage freelancers and a remote team of employees, and much more! Read More

Don't miss the best prices of the year on MarketingProfs B2B Marketing Forum 2018. Get your ticket by February 15 to save up to $800.

Survey Says

What Marketers Get Wrong (And Right) About Different Generations

By Ayaz Nanji

Do marketers' beliefs about generations match with how those age groups see themselves? What are the big things that brands get wrong and right about different generations' purchase and online behavior? Read More

AT-A-GLANCE

What's New in Video Marketing? Trend Predictions for 2018 [Infographic]

By Laura Forer

Video marketers have a lot to keep up with, from emerging platforms to content trends. Here's an overview of the state of video marketing as we know it—and what savvy marketers can plan for in the coming year. Read More

event calendar

Jan 30	FREE Seminar—Engagement: The Future of Content Delivery
Feb 6	FREE Seminar—How to Personalize Content Experiences at Scale
Feb 15	Teach Me How— Predictive Analytics for Social Media Marketers
Mar 9	Virtual Conference—Marketing Writing
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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