Today's dose of marketing know-how.
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Together with the complete marketing automation platform,
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Today's dose of marketing know-how | Thursday, January 23, 2025
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👋 Hello, Marketer!
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As part of my "foundational" year, I've committed to learning one new, healthy recipe each month that I can turn into a bit of a self-care ritual—really make a to-do about it. Search for the right recipe, buy special ingredients, find music to listen to while cooking. And then, finally, enjoy it!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Forget AI Sentience, Authenticity Should Be Our Focus in Marketing
Discover the balance between authenticity and AI in marketing. Learn how to integrate generative AI tools without losing the human touch in your creative work.
Read more ➔
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COMMUNITY | JOKE
What's every spider's dream job?
Web designer.
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SPONSORED VIDEO
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Welcome Campaigns That Work Wonders: A Data-First Approach
The welcome campaign is arguably the most important in the entire customer lifecycle: It can be the difference between early churn and long-time loyalty. See how behavioral data can help you build a better welcome journey.
Watch the video now ➔
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INFOGRAPHIC
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A Guide to LinkedIn Event Ads
This infographic looks at the benefits of LinkedIn Event Ads, how they work, and best-practices for using them.
See the infographic ➔
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MARKETINGPROFS EVENT
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Be the Leader
Marketing leader isn't a title—it's a mindset! Attend B2B Forum this November in Boston, and you'll return to the office overflowing with different marketing ideas you can use immediately. And if you get your ticket now, you'll save up to 40%. Great ideas at a discount? Now that's leadership.
Get your ticket now ➔
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PODCAST FROM THE ARCHIVES
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ChatGPT: Marketing Dream or Marketing Disaster?
It's a dream... it's a disaster... no, it's CHATGPT! Join Chris Carr and host George B. Thomas for an episode of Marketing Smarts devoted to the chaos and curiosity ChatGPT has caused in the marketing sphere, from plugins to bedrock.
Read more and listen in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Do You Need Micromaps?
Customer journey maps help you craft content to move prospects closer to the sale. But what if they get stuck in the middle of their journey? Then you use micromaps—templated answers to unique customer inquiries. Jeannie Walters shares her micromapping strategies for increasing customer engagement in B2B Content as CX, a four-part Working Webinar series available now to PRO members.
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PROFS PICK—SPONSORED
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All that talk about data-driven marketing?
It's now possible to turn it into action… Combining customer data, marketing automation, and analytics, Ortto gives you all the power of legacy automation platforms with all the simplicity of a truly intuitive modern tool.
- Intuitive marketing automation built on a foundation of complete, real-time customer data? Check ✓
- Powerful analytics capabilities you can use to easily build visual reports that fit your specific needs? Check ✓
- Transparent pricing, top-rated support, and onboarding for business and enterprise? Check ✓
Connecting seamlessly to your existing martech stack, Ortto makes crafting truly omnichannel experiences—powered by real-time, actionable customer data—a snap. Reach out to explore Ortto.
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Upcoming Events
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JAN
29
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Session 3 of our Measuring What Matters Working Webinar Series
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FEB
6
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60-minute webinar | sponsored by Oktopost
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FEB
12
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Discover new ways to ideate, create, repurpose, and distribute effective B2B content | 10 weekly sessions
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FEB
13
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45-minute webinar | sponsored by DemandJump
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