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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Thursday, January 23, 2020 |
| 'Disloyalty Programs': How to Fend Off Large Competitors and Build Customer Loyalty | ||||
| The term "disloyalty program" is not what it may seem. In fact, it's a form of effective loyalty-building based on a partnership premise, and it's gaining marketing popularity. Here's all that you need to know. | ||||
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| The Rise of the Chief Revenue Officer: CallRail's Mary Pat Donnellon [Podcast] | ||||
| Delve into the evolving role of the chief marketing officer and the importance of aligning Sales and Marketing to achieve results. CallRail Chief Revenue Officer Mary Pat Donnellon shares insights and experiences, along with advice for companies looking to better align their teams. | ||||
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| How to Create Passionate Fans for B2B Companies: B2B Forum Keynote David Meerman Scott | ||||
| MarketingProfs event | ||||
| David is a marketing strategist, entrepreneur, and bestselling author of 10 books. And he's awesome. So we're thrilled he'll be at B2B Forum this November to teach us how to create passionate fans for our B2B companies. Join us! | ||||
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| Eight Types of Online Reviewers, and How to Handle Them [Infographic] | ||||
| Somewhere online—Google, Yelp, Facebook, Amazon, and so on—there are reviews of your product, service, or company. Some of those reviews are glowing, some are horribly negative, and some are in between. Here's how to handle reviewers of reviews of all kinds. | ||||
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| The (Non-Techie) Marketer's Guide to SEO | ||||
| MarketingProfs PRO course | ||||
| SEO may seem daunting, but even if you're not an SEO specialist you can increase your search rankings. Andy Crestodina of Orbit Media explains how. You gain access to this and every other MarketingProfs course when you upgrade to PRO—now 40% off through January 31 with code GETHAPPY. | ||||
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| Upcoming Events | ||||||||||||||||||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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