MarketingProfs Today: Customer Advisory Boards | Voice Search | Taking a Political or Social Stand | Motivate Your Team

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In this issue

1.	How-To: Six Tips for Ensuring Your Customer Advisory Board Doesn't Backfire
2.	Article: How to Take Over Google's Featured Snippets & Win Voice Search in 2018 [Sponsored]
3.	PRO Take 10: DIY Public Relations in 15 Minutes a Day
4.	Survey Says: Do Consumers Want Businesses to Take Political and Social Stands?
5.	Infographic: Nine Ways to Motivate Your Remote Team

Early Adopters get the best price on MarketingProfs B2B Marketing Forum 2018. Register by February 15 to save up to $800.

How-To

Six Tips for Ensuring Your Customer Advisory Board Doesn't Backfire

By Rob Jensen

Customer advisory boards can deliver amazing benefits to host companies and participants, but they can easily backfire if not managed, budgeted, or resourced properly. Here's how to make sure your CAB program succeeds. Read More

How to Take Over Google's Featured Snippets and Win Voice Search in 2018

By Melissa Garner [Sponsored Content]

Voice search is gaining in popularity, and your brand has just one chance to get to the top of the search results and be the featured answer. This guide explains how to do that and why you'll want to get started today. Read More

FOR PRO Members

Take 10: DIY Public Relations in 15 Minutes a Day

In just 10 minutes, we'll share actionable public relations tactics to grow your brand. We'll teach you how to identify reporters and outlets that cover your area of expertise, as well as introduce and position your company as their go-to source. You'll leave with tools and resources to secure media coverage—without relying on outside help. Read More

Don't miss the best prices of the year on MarketingProfs B2B Marketing Forum 2018. Get your ticket by February 15 to save up to $800.

Survey Says

Do Consumers Want Businesses to Take Political and Social Stands?

By Ayaz Nanji

Most US consumers say it is important for businesses to take a stand on social/political issues, but most also say corporate activism should happen only around certain causes and on certain channels, according to research from Sprout Social. Read More

AT-A-GLANCE

Nine Ways to Motivate Your Remote Team [Infographic]

By Laura Forer

Keeping employees motivated and engaged can result in happier, more productive employees. Check out these nine tips to help you keep your remote team—or any team—feel connected, appreciated, and excited. Read More

event calendar

Jan 23	FREE Seminar—2018 Tech Trends for Live Events
Jan 30	FREE Seminar—Engagement: The Future of Content Delivery
Feb 15	Teach Me How— Predictive Analytics for Social Media Marketers
Mar 9	Virtual Conference—Marketing Writing
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

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