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In This Issue
+ How-To: Five Ways to Counteract Facebook's News Feed Post Crackdown
+ SocialSkim: Social SOTU, Catch-Up Tweets, Gen Z, Predictive Pinterest, More!
+ PRO: [Online Toolkit] Optimize and Maintain Your Email List
+ Survey Says: Mobile App 'Power Users' Increase While 'Loyal Users' Dwindle
+ My View: Machine Learning Can Help Marketers Connect With Consumers
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How-To Five Ways to Counteract Facebook's News Feed Post Crackdown
By Alfredo Ramos
What can you do to counteract the ill effects of Facebook's recent changes to its News Feed algorithm... and continue to get the most out of the social network? Read More
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PRO [Online Toolkit] Optimize and Maintain Your Email List
Creating a plan to manage your email list is difficult. That's why we've pulled together all the steps for building, optimizing, and governing your list so that it aligns with your business objectives. Use our Email List Manager to simplify the process now—and thank us later! Read More
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Advertisement  How can a team of online marketing experts become super-productive? Learn how Laura Roeder, Founder of LKR Social Media brought her team to the forefront of the industry—[Read the Interview]
Survey Says
Mobile App 'Power Users' Increase While 'Loyal Users' Dwindle
By Ayaz Nanji
The percentage of highly engaged mobile app users grew significantly in December, according to a recent report from Localytics. Read More
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Quick Take
#SocialSkim: A Social SOTU, Catch-Up Tweets, Predictive Pinterest, Gen Z, 2015's Digital Report
By Angela Natividad
This week we give you the skinny on Obama's State of the Union, Twitter's plans for ensuring you miss fewer Tweets, the biggest social media cheat-sheet ever, and the newest kids on the block: Gen Z. Skim to stay ahead of the game. Read More
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My View Why Machine Learning Can Help Marketers Connect With Consumers
By Shekar Deo
When applied to Big Data, machine learning can be used to predict the most effective message to serve to the right person at the right time. Read More
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Jan 27
 FREE Seminar—What's Next: Seven Marketing Trends to Watch in 2015
Jan 29
 PRO Seminar—Leading a Culture of Innovation with Sir Ken Robinson
Feb 5
 PRO Seminar—How to Integrate Your Brand's Story Into Your Marketing Arsenal
Feb 10
 FREE Seminar—The Ultimate Guide to Growing Your Email List
Feb 12
 MarketingProfs University—Marketing Measurement & Analytics
Feb 13
 Virtual Conference—Social Media: Get found. Get likes. Get results. 3 online sessions—FREE!
 
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