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In This Issue
+ How-To: Build a Website Testing & Optimization Program: Implementation
+ Podcast: Surrender to the Chaos of the Internet: The Atlantic's Bob Cohn
+ PRO NEW How-To Guide: Build Your Content Factory: Must-Have Tools
+ Survey Says: Digital & Direct Marketing Hiring Flat, Hiring Freezes Falling
+ My View: Are You Helping Your Customers After They Buy From You?
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How-To Building a Website Testing and Optimization Program: Implementation (Part 2)
By Kim Ann King
This second article in a three-part series on website testing and optimization outlines four key steps you'll need to take to implement your optimization program. Read More
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Podcast Surrender to the Chaos of the Internet: The Atlantic's Bob Cohn on Marketing Smarts
By Matthew Grant
The Atlantic magazine has made a highly successful transition to the digital world. To understand that success and uncover what content marketers might learn from it, I spoke with Bob Cohn, the magazine's digital editor. Read More
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PRO NEW How-To Guide: Build Your Content Factory: Must-Have Tools to Get Your Assembly Line Humming
This 24-page guide lays out all the tools you'll need to manage and create content for your organization—from editorial calendars to content aggregators, to blog platforms, content organizers, presentation software, and video and podcast tools—and more! Read More
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Advertisement  Take your presentations from merely functional to utterly fantastic with Presentations Unleashed: Inform, Persuade, and Inspire! 9 classes designed to help you master the art of the presentation. Register today using code INSPIRE and save $200.
Survey Says
Digital, Direct Marketing Hiring Flat in 1Q13, but Hiring Freezes Drop
By Lenna Garibian
Job prospects for direct and digital marketers have remained flat in the first quarter of 2013: The proportion of employers planning to add marketing staff over the next three months held at 47%, up only 1 percentage point from the previous quarter. Read More
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My View Are You Helping Your Customers After They Buy From You?
By Charlotte Varela
Some buyers feel uneasy or remorseful after their purchases. To help such customers feel confident about what they've bought, companies should keep in contact with them... even after sales are completed. Read More
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Jan 24
 PRO Seminar—How to Use Agile Marketing to Get Measurable Results
Jan 29
 FREE Seminar—Automating Customer Lifecycle Management
Feb 8
 Virtual Conference—Content Marketing: Expand your thinking around content sign up for free!
Feb 14
 PRO Seminar—Presentation Elevation: How to Educate, Inspire, and Engage
Feb 14
 MarketingProfs University—Presentations Unleashed Use coupon code INSPIRE to save $200
Mar 8
 Virtual Conference—B2C & Retail Marketing: Increase sales and claim success sign up for free!
 
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