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In This Issue
+ How-To: A Business Listing Is Your Online Anchor
+ PRO: How to Apply Motivation 3.0 to Drive Customer Action
+ Survey Says: Social Media Lessons From the GOP Race
+ Quick Take: Social Media Trends With Benefits in 2012
+ My View: Six Stats on In-Aisle Mobile [Infographic]
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How-To A Business Listing Is Your Online Anchor (Five Rules for Ensuring Stability)
By Gib Olander
In today's noisy business listing landscape, it's important that your online anchor be consistent and visible throughout the local search ecosystem. Here are five essential rules to keep in mind when managing your online listing. Read More
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PRO Dan Pink on How to Apply Motivation 3.0 to Drive Customer Action
Join us this Thursday at 12pm ET for a special PRO seminar with Dan Pink, best-selling author of Drive. You'll learn why people motivated by enjoyment routinely outperform those motivated by external rewards, and why understanding these Motivation 3.0 factors matters to marketers and business leaders who want to achieve market success. Read More
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Advertisement  Register now and save $100 on SocialTech 2012 (PRO members save even more). Join MarketingProfs March 29-30 in Seattle for serious B2B social media marketing smarts and networking fun, plus in-depth, pre-conference training workshops on content and measurement. Learn more and register now.
Survey Says
Social Media Lessons From the GOP Race
Republican presidential candidates have made social media an integral part of their campaign efforts to win the White House in 2012, and marketers can learn a lot by watching the political campaigns at work. Read More
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Quick Take
Social Media Trends With Benefits in 2012
The integration of social media and business has come of age: 38% of CEOs now label it a high priority, and 57% of businesses plan to hike their social media spend in 2012. As the use of social media advances, here's a list of the major social trends to pay attention to in 2012. Read More
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My View Six Stats on In-Aisle Mobile [Infographic]
By Eric Anderson
On-the-fly comparison-shopping, scanning, and research via mobile are creating new ways for marketers to influence in-aisle buying behavior. Here are six key stats marketers should know to win at the aisle. Read More
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@briansolis New guest post by @Ekaterina Brand-Jacking: Social disaster or the highest form of flattery? https:////bit.ly/yIzBNy
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Forum Today's Question
By NolaBarbie 1/19/2012 at 4:14 PM
I am starting an online accessories boutique that will sell earrings, rings, bracelets, etc. Any ideas for a catchy name that is short and simple? Go To Question
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