Today's dose of marketing know-how.
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Together with the complete marketing automation platform,
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Today's dose of marketing know-how | Wednesday, January 22, 2025
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👋 Hello, Marketer!
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I'm in the depths of winter in Wisconsin, and that means one main thing for me: soup season. Nothing is better than a hot bowl of soup with a solid hunk of bread on days when it's so cold that breathing the air in can hurt. I also love the ritual of boiling up a special, hearty concoction.
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Here's Why No One Wants to Watch Your Webinar (And 3 Tips to Change That)
What you call your webinar—and how often you host webinar programming—can affect how many people sign up for it and attend.
Read more ➔
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COMMUNITY | POLL
TikTok is back... for now. And because we don't know how the pendulum will swing, marketers should diversify the platforms we use to reach audiences. What's your other favorite short-form video app?
What short-form video app is your TikTok backup? (Take the poll on LinkedIn.)
- Instagram
- Facebook
- YouTube Shorts
- We don't do video
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SPONSORED VIDEO
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Welcome Campaigns That Work Wonders: A Data-First Approach
The welcome campaign is arguably the most important in the entire customer lifecycle: It can be the difference between early churn and long-time loyalty. See how behavioral data can help you build a better welcome journey.
Watch the video now ➔
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RESEARCH
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The Media Channels Marketers Plan to Increase Spend on in 2025
Social media and digital display/video are the top media channels marketers plan to increase spend on in 2025, according to recent research.
Check out the study findings ➔
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MARKETINGPROFS EVENT
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Get Re-Inspired
Get that proverbial kick-in-the-pants you've been needing with two days of B2B marketing inspiration and education at B2B Forum! Keynotes, speakers, and topics are being plotted now—and you can get your ticket to the world's most actionable marketing conference for up to 40% off.
Get re-inspired ➔
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VIDEO FROM THE ARCHIVES
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Leveraging Event-Led Growth
Anything—from podcasts to community meetups—can be an event, insists Airmeet CMO Mark Kilens. And such micro-events should take place often, in different formats, he says, because in a vast sea of online content... events can also be a brand differentiator: "You can't stand out with content anymore."
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Writer, Reclaim Your Creativity!
Like the caramel center to a chocolate bar, writers are central to good marketing. But in the age of vanilla AI content, how do you maintain your sweet edge? Ann Handley has a few gumdrops of wisdom for you to chew on in How to Write Like the Robots Can't, available now to PRO members.
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PROFS PICK—SPONSORED
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All that talk about data-driven marketing?
It's now possible to turn it into action… Combining customer data, marketing automation, and analytics, Ortto gives you all the power of legacy automation platforms with all the simplicity of a truly intuitive modern tool.
- Intuitive marketing automation built on a foundation of complete, real-time customer data? Check ✓
- Powerful analytics capabilities you can use to easily build visual reports that fit your specific needs? Check ✓
- Transparent pricing, top-rated support, and onboarding for business and enterprise? Check ✓
Connecting seamlessly to your existing martech stack, Ortto makes crafting truly omnichannel experiences—powered by real-time, actionable customer data—a snap. Reach out to explore Ortto.
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Upcoming Events
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JAN
22
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Session 2 of our Measuring What Matters Working Webinar Series
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