MarketingProfs Today: Agile Content Creation | Coping With Facebook Changes | Email Benchmarks

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In this issue

1.	How-To: Four Agile Practices for More Efficient Content Production
2.	#SocialSkim: Coping With Facebook Changes; WhatsApp Business App Launched: 10 Stories
3.	PRO On-Demand Seminar: Get Scrappy: Smarter Digital Marketing for Businesses Big & Small
4.	Survey Says: Email Benchmarks: How Welcome, Birthday, and Win-Back Messages Perform
5.	Infographic: Online Advertising Trend Predictions for 2018 [Interactive Infographic]

Early Adopters get the best price on MarketingProfs B2B Marketing Forum 2018. Register by February 15 to save up to $800.

How-To

Four Agile Practices for More Efficient Content Production

By Andrea Fryrear

Content creators have a tough gig. Too often, our colleagues view us as short-order content cooks who can whip up content at a moment's notice. Fortunately, there's a process designed to protect the content creators of the world. It's called Agile, and it works beautifully in marketing. Read More

FOR PRO Members

On-Demand Seminar: Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

You'll discover how getting scrappy can help you put brains before budget and simplify your marketing in today's complex world. We'll share a range of strategic frameworks as well as tactical tips that will provide you with a reliable system for rethinking marketing as marketing rethinks itself. Read More

Don't miss the best prices of the year on MarketingProfs B2B Marketing Forum 2018. Get your ticket by February 15 to save up to $800.

Survey Says

Email Benchmarks: How Welcome, Birthday, and Win-Back Messages Perform

By Ayaz Nanji

Do welcome, birthday, and win-back email messages sent by brands make it into consumers' inboxes—and when they do, do they get read? Read More

Quick Take

#SocialSkim: Coping With Facebook Changes; WhatsApp Business App Launched: 10 Stories This Week

By Christian Neri

Your social strategy in the wake of Facebook's big algorithm change; WhatsApp launches its business app; Snapchat users unhappy with redesign; Facebook's plans to become more local & declutter Messenger; micro-influencer gold; Facebook's interactive Watch Parties... Read More

AT-A-GLANCE

What's Coming Up? Online Advertising Trend Predictions for 2018 [Interactive Infographic]

By Laura Forer

Marketers can expect 2018 to be a big year for digital advertising, with continued growth in voice search, video ads, targeting accuracy, and more. Check out four big digital ad predictions here. Read More

event calendar

Jan 23	FREE Seminar—2018 Tech Trends for Live Events
Jan 30	FREE Seminar—Engagement: The Future of Content Delivery
Feb 15	Teach Me How— Predictive Analytics for Social Media Marketers
Mar 9	Virtual Conference—Marketing Writing
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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