MarketingProfs Today: E-Tail Legal FAQs | 2016: Will Social Kill Websites? | Valentine's Day Searches

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In this issue

1.	How-To: A Legal FAQ for Online Retailers and Marketers
2.	#SocialSkim: Will Social Kill Websites in 2016? Plus 13 More Stories in This Week's Roundup
3.	PRO Online Toolkit: Create High-Performance Landing Pages
4.	Survey Says: Valentine's Day Online Search Trends: Most Popular Gifts and Dates
5.	My View: Use More GIFs to Boost Customer Engagement This Year

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How-To

A Legal FAQ for Online Retailers and Marketers

By Daniel R. Warner

Online retailing is a booming business—as are concomitant scams. So let's review a few frequently asked questions about the legalities of e-tailing and online marketing. Read More

FOR PRO Members

Online Toolkit: Create High-Performance Landing Pages

This step-by-step online blueprint will help you create landing pages that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results. Read More

Let PRO alleviate some of your stress. Use our marketing resources to nail your campaigns, save time, iterate less, and actually leave the office by 5pm for once. Save 40% (regularly $279) with code WORKSMART and upgrade today!

Survey Says

Valentine's Day Online Search Trends: Most Popular Gifts and Dates

By Ayaz Nanji

The volume of online searches related to Valentine's Day gifts starts to rise slowly at the end of January and spikes during the first two weeks of February, according to a recent report from Bing. Read More

Quick Take

#SocialSkim: Will Social Kill Websites in 2016? Plus 13 More Stories in This Week's Roundup

By Angela Natividad

This week is packed with portents: Why brands might want to prioritize websites less (and social content discovery more), and a Google ad tool to help brands market live to users across devices. Also: Foursquare's B2B plans. Read More

My View

Use More GIFs to Boost Customer Engagement This Year

By Marissa Aydlett

GIFs are making a comeback as a fun and interesting marketing tool. So, this year, be sure to include them as one of your marketing tools. Read More

event calendar

Jan 26	FREE Seminar—Crafting Truly Valuable Experiences With Email
Jan 28	PRO Seminar—Elements of the Landing Page *with Brian Massey*
Feb 2	FREE Seminar—How to Measure Effectiveness Across the Customer Lifecycle
Feb 4	PRO Seminar—Content, Conversions, and Lead Generation
Feb 12	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Mar 10	MarketingProfs University—Marketing Project Management Essentials

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