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In This Issue
+ How-To: Five Ways to Get Board Backing for Your Marketing Campaign
+ TODAY: PRO Seminar With Alexis Ohanian: Make Something People Love
+ Survey Says: Social Network Data: Usage Trends, Demographic Profiles
+ My View: Five Challenges Facing Marketers Today
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Advertisement  How can a team of online marketing experts become super-productive? Learn how Laura Roeder, Founder of LKR Social Media brought her team to the forefront of the industry—[Read the Interview]
How-To Five Ways to Get Board Backing for Your Marketing Campaign
By Julia Cupman
Securing buy-in—and budget—from board-level stakeholders is one of the biggest challenges marketers face. Particularly in B2B firms, Sales often has more influence than Marketing. So what can you do? Read More
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PRO TODAY: Make Something People Love (With Alexis Ohanian)
Alexis Ohanian shares lessons learned from co-founding reddit, the largest platform for online communities, and he explains how he built hipmunk in a crowded field and created Breadpig, a thriving community to support creatives in the age of crowdfunding—all with next to no marketing budget. Read More
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Advertisement  Are you trapped in your inbox? Try Wrike & power your team with better collaboration—[Learn More]
Survey Says
Social Network Data: Usage Trends, Demographic Profiles
By Ayaz Nanji
Facebook remains by far the most popular social media site in the United States, according to a recent report from the Pew Research Center's Internet and American Life Project. Read More
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My View Five Challenges Facing Marketers Today
By Doug Camplejohn
Marketers have more data than ever at their fingertips, but that doesn't mean their jobs are any easier. Here are some of marketers' biggest challenges today. Read More
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Jan 22
 PRO Seminar—Make Something People Love with Alexis Ohanian
Jan 27
 FREE Seminar—What's Next: Seven Marketing Trends to Watch in 2015
Jan 29
 PRO Seminar—Leading a Culture of Innovation with Sir Ken Robinson
Feb 10
 FREE Seminar—The Ultimate Guide to Growing Your Email List
Feb 12
 MarketingProfs University—Marketing Measurement & Analytics
Feb 13
 Virtual Conference—Social Media: Get found. Get likes. Get results. 3 online sessions—FREE!
 
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