Today's dose of marketing know-how.
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Together with the complete marketing automation platform,
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Today's dose of marketing know-how | Tuesday, January 21, 2025
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👋 Hello, Marketer!
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January is a good time to think about your professional development for the year. Hopefully you have company budget for it. But even if you don't, there are great free options, too. From relying on companies like ours (shameless plug) to finding a new expert on social media to follow. Have you thought about your development for this year?
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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2025 Digital Ad Trends and Predictions: Time to Turn the Page
Discover the top B2B digital advertising trends for 2025, from privacy-first ads to AI's role to adtech.
Read more ➔
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COMMUNITY | TESTIMONIAL
"I'm always impressed by the quality of the trainings and speakers. I always get insights and instruction that I can immediately apply to my work, and it's incredible how rare that is to find! Thank you."
—Anonymous PRO member
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SPONSORED VIDEO
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Welcome Campaigns That Work Wonders: A Data-First Approach
The welcome campaign is arguably the most important in the entire customer lifecycle: It can be the difference between early churn and long-time loyalty. See how behavioral data can help you build a better welcome journey.
Watch the video now ➔
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RESEARCH
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Americans' Views on Companies, Technology, and the Economy
Most Americans say they do not think the government should punish companies for political stances, and they also say tech companies should be responsible for removing misleading content, according to recent research.
Check out the study findings ➔
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MARKETINGPROFS EVENT
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Join Your B2B Peers in Boston!
Get ready for two days of professional development, networking, and fun at B2B Forum this November in Boston! We sold out last year, and we're doing it again this year—and now you can get your ticket for up to 40% off. Why wait? Put your education budget to use now. Get your B2B Forum ticket today, and block off your calendar before someone else fills it up.
Join your peers ➔
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INFOGRAPHIC
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B2B Marketers' Top Focus Areas in 2025
This infographic explores key areas of focus and investment for B2B marketers this year, as well top customer complaints they'll need to address.
See the infographic ➔
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FOR MARKETINGPROFS PRO MEMBERS
Simplicity Sells
Don't make your customers guess at your offer. With simple and transparent messaging, your buyers know exactly what they're getting (and whom they're getting it from). This year, simplify your marketing messages with Lesson 7 from How to Build a Standout Brand, streaming now for PRO members.
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PROFS PICK—SPONSORED
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All that talk about data-driven marketing?
It's now possible to turn it into action… Combining customer data, marketing automation, and analytics, Ortto gives you all the power of legacy automation platforms with all the simplicity of a truly intuitive modern tool.
- Intuitive marketing automation built on a foundation of complete, real-time customer data? Check ✓
- Powerful analytics capabilities you can use to easily build visual reports that fit your specific needs? Check ✓
- Transparent pricing, top-rated support, and onboarding for business and enterprise? Check ✓
Connecting seamlessly to your existing martech stack, Ortto makes crafting truly omnichannel experiences—powered by real-time, actionable customer data—a snap. Reach out to explore Ortto.
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Upcoming Events
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JAN
22
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Session 2 of our Measuring What Matters Working Webinar Series
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