MarketingProfs Today: DIY, or Call Expert? | Untapped Mobile Opportunity | ABM vs. Inbound

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In this issue

1.	How-To: Go DIY or Call in an Expert: How to Choose
2.	Quick Take: How to Seize the Untapped Mobile Opportunity in 2016
3.	PRO Today's Seminar: Inspire Change Through Speeches, Stories, Ceremonies, and Symbols
4.	My View: Account-Based Marketing Takes on Inbound: Which Will Win?
5.	Survey Says: When Are Americans Willing to Share Personal Information? [Infographic]

You're a busy, passionate marketer. And sometimes—let's face it—this gig is overwhelming. Don't worry. We get it, and we're here to help. PRO membership gives you access to the marketing resources you need to be the best marketer you can be, without even breaking a sweat. Upgrade for just $167 with code WORKSMART today!

How-To

Go DIY or Call in an Expert: How to Choose

By Laura Patterson

As a marketer, you need to know when to buckle up and tackle an initiative internally or when to secure an outside expert—ideally, before a situation becomes critical or spirals out of control. Read More

FOR PRO Members

Today's PRO Seminar: Inspire Change Through Speeches, Stories, Ceremonies, and Symbols

Nancy Duarte and Patti Sanchez will lay out a plan to help you lead people through the five stages of transformation. You'll learn about not only anticipating the future and inventing creative initiatives but also inspiring those around you to support and help execute your vision. Read More

Let PRO alleviate some of your stress. Use our marketing resources to nail your campaigns, save time, iterate less, and actually leave the office by 5pm for once. Save 40% (regularly $279) with code WORKSMART and upgrade today!

Survey Says

In What Situations Are Americans Willing to Share Personal Information? [Infographic]

By Ayaz Nanji

Under various circumstances, many Americans would share personal information or permit surveillance in return for getting something of perceived value, according to the Pew Research Center. Read More

Quick Take

How to Seize the Untapped Mobile Opportunity in 2016

By Eric Holmen

Mobile marketing has come a long way, but there's still progress to be made in technology, analytics, and strategy. Most notably, it's time for a paradigm shift: to think of mobile as the home for omnichannel marketing. Read More

My View

Account-Based Marketing Takes on Inbound: Which Will Win?

By Louis Gudema

Inbound marketing has become a favored form of B2B demand generation. But as its popularity continues to grow, so do its issues. Enter account-based marketing as an alternative. Read More

event calendar

Jan 19	FREE Seminar—What's Your Live Streaming Video Plan?
Jan 21	PRO Seminar—Inspire Change Through Stories and Symbols *with Nancy Duarte*
Jan 26	FREE Seminar—Crafting Truly Valuable Experiences With Email
Jan 28	PRO Seminar—Elements of the Landing Page *with Brian Massey*
Feb 12	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Mar 10	MarketingProfs University—Marketing Project Management Essentials

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Research Writer: Ayaz Nanji
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