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In This Issue
+ How-To: Results-Driven Marketing Creative, Pt 3: The Right Medium
+ Survey Says: Marketing Report Card: Professionals Rate Their Teams
+ PRO: NEW! Jeffrey Hayzlett's Essential Business Lessons
+ Infographic: Today's Marketing Technology Landscape
+ My View: 2014 To-Do List: Catch Up With 2013
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Advertisement  Looking for a way to bring your marketing team up-to-speed quickly and easily? Get the training you need on Marketing Writing, Social Media, Content, Search, Email, B2B, and more! Check out MarketingProfs University group offerings: perfect for teams from 2 to 2,000.
How-To Results-Driven Marketing Creative in Four Steps, Part 3: The Right Medium
By Cameron Avery
Our fast-changing media environment is unpredictable. So we have to pay attention to how the medium we use affects our audience, and we must use what we learn to our (or our clients') advantage. Read More
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PRO NEW! Jeffrey Hayzlett's Essential Business Lessons to Lead, Drive Change, and Grow Profits
Jeffrey Hayzlett will walk you through Running the Gauntlet—a rough-and-tumble, straight-talk guide for running and driving change through marketing and business. You'll learn how to get going, and how to create and sustain momentum. Read More
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Advertisement  Whether you’re speaking publicly, pitching a media plan, giving a sales presentation, or meeting with the boss, Present & Persuade will provide insight into the art and science of persuasive speaking. Kickoff class is February 13, enroll today and save $200 with code PERSUADE!
Survey Says
Marketing Report Card: Professionals Rate Their Teams
By Ayaz Nanji
Business professionals say their marketing teams are strong in core areas, such as customer service and strategy, but weak in other areas, such as content marketing and lead generation. Read More
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Today's Marketing Technology Landscape [Infographic]
By Verónica Maria Jarski
Want to know more about the vast arrays of software available to marketers today? Check out this infographic featuring 947 companies placed into 43 categories across six classes. Read More
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My View 2014 To-Do List: Catch Up With 2013
By Jason Miller
How can we discuss resolutions for 2014 when many marketers are struggling to catch up with trends from last year? Instead, let's concentrate on these three present realities. Read More
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Jan 21
FREE Seminar—Don't Just Generate the Lead, Control the Outcome
Jan 22
FREE Seminar—How to Impress Your Boss, Get ahead, and Tighten Your Bottom (Line) in 2014
Jan 23
PRO Seminar—Running the Gauntlet with Jeffrey Hayzlett
Feb 6
PRO Seminar—The Psychology of Email Response: Tactics for Engagement and Conversion
Feb 13
MarketingProfs University—Present & Persuade Use code PERSUADE to save $200
Feb 14
Virtual Conference—Content Marketing: Create and execute killer content Sign up for free!
Oct 9-10
B2B Forum 2014—Boston, MA Register by February 1 and save up to $800
 
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