<title>MarketingProfs Today: Consistent Brand Experiences | Marketers Are From Mars | Marketing and Business Value

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	How-To: Pavlov's Dog, or How to Deliver a Consistent Brand Experience
	NEW Seminar: How to Use Agile Marketing to Get Measurable Results
	Survey Says: Marketers From Mars: Digital Behaviors Differ From Consumers'
	Quick Take: Power Up Your Marketing to Prove Business Value [Infographic]
	My View: Three Bold Truths About Being Audacious

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Pavlov's Dog, or How to Develop and Deliver a Consistent Brand Experience

By Michael DiFrisco

When we hear a name, see a logo, whiff a particular scent, or encounter a sensation, we are conditioned—like Pavlov's dogs—to respond in a specific way. Read More

NEW This Week: How to Use Agile Marketing to Get Measurable Results

This PRO seminar will offer busy marketers a new way of doing their jobs that puts the focus on the customer experience and buyers' decision-making process—and in doing so increases ROI. Read More

Take your presentations from merely functional to utterly fantastic with Presentations Unleashed: Inform, Persuade, and Inspire! 9 classes designed to help you master the art of the presentation. Register today using code INSPIRE and save $200.

Marketers Are From Mars: Their Digital Behaviors Differ From Consumers'

By Lenna Garibian

Marketers are not typical consumers: They're more likely than other online consumers to explore new digital environments, own a smartphone, and use various digital media frequently; consequently, marketers can lose touch with the people they're trying to reach. Read More

Power Up Your Marketing to Prove Business Value [Infographic]

By Laura Patterson

Numerous studies throughout 2012 reiterated just how challenged marketers are in proving Marketing's business value. Some marketers, though, are cracking the code, and we can learn lessons from them as we work to power up our marketing. Read More

Three Bold Truths About Being Audacious

By Ernie Perich
To create memorable campaigns, businesses need to be audacious. Unfortunately, most think audacious means irreverant or shocking. Here are three reminders of what being audacious really means. Read More

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