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Thursday, January 20, 2022

📋 Table of Contents

1. Four Ways to Use Customer Surveys to Boost Lead Conversion

2. The Benefits of Having an Internal Evangelist Program: Dan Sanchez on Marketing Smarts

3. Create Content That Sales Loves—And Actually Uses sponsored webinar

4. 10 Important Google Search Algorithm Updates From 2021

5. Register Now for the Spring B2B Forum Online MarketingProfs B2B Forum

Scroll down for more, including industry news, community goings-on, and other useful resources.

Four Ways to Use Customer Surveys to Boost Lead Conversion
article
Four Ways to Use Customer Surveys to Boost Lead Conversion
Customers love to give feedback, and companies should love it get it—especially because focused feedback can increase your lead conversion rate. Here's how. »
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You Can't Afford to Ignore What Your Rivals Are Doing
Competitor tracking can be a heavy lift. Let Semrush EyeOn do it for you. Automated 24/7 competitor tracking means you’ll never miss new content or promotional shifts. Start using EyeOn today. »
The Benefits of Having an Internal Evangelist Program: Dan Sanchez on Marketing Smarts
podcast
The Benefits of Having an Internal Evangelist Program: Dan Sanchez on Marketing Smarts
Turning fans into brand evangelists doesn't have to come from outside influencers. Dan Sanchez from Sweet Fish Media shares how giving employees the freedom to establish their own personal brands can have a positive impact on the company's growth. Read more and listen in on this fascinating conversation. »
sponsored webinar
Create Content That Sales Loves—And Actually Uses
Did you know that only 20% of the content we create is actually used? Raise your hand if you've had enough of that! Learn how to create content that Sales loves, and get a healthy return on your content investment. »
10 Important Google Search Algorithm Updates From 2021
infographic
10 Important Google Search Algorithm Updates From 2021
This piece covers the ten most influential updates that Google made to its search algorithm in 2021 in chronological order. Check out the infographic. »
Register Now for the Spring B2B Forum Online
MarketingProfs B2B Forum
The hotly anticipated spring B2B Forum Online is back! Join us April 6-7 for two days packed with keynotes and presentations geared toward crushing your B2B marketing in 2022. You'll walk away buzzing with new ideas courtesy of today's top marketers. So block off your calendar and sharpen your pencils, because registration for B2B Forum is open now!
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Profs Picks
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Competitive monitoring is vital to the success of every company. But how do you keep track of what your competitors are doing 24/7? Now there's a way: Semrush EyeOn. Using EyeOn, you can visualize competitor trends with activity graphs, track competitors’ newly posted content, discover the products and services getting extra promo attention, and get weekly updates with the latest activity changes directly into your inbox. Don't miss a thing: Use Semrush EyeOn for FREE with no obligations.
Afoot in the Neighborhood
MarketingProfs community goings-on
It's a bird... it's a plane... No, it's a brand new Digital Brand Activation Working Webinar series hosted by Nick Westergaard! Send your next campaign up, up, and away with the next hands-on session on January 20, Do More With Less. 
Our suite of B2B consulting and content services that we call MarketingProfs DNA (Defensible Net Advantage) is especially designed for marketers who have important work to do but don't have the time or team to ensure success. If you need help with Fractional CMOMarket ResearchBranding, Analytics, Positioning & Messaging, Customer Experience, or Demand Generation, see how MarketingProfs can help you.
How about helping out your friends and colleagues? Just let them know that they can sign up to this newsletter for great marketing advice, tips, and tactics. You can use your personal referral link at the bottom of this newsletter (see the big blue box), and check out what's in it for you!
Are you a MarketingProfs PRO member—but not a member of our PRO Facebook group? Don't wait... head over to Facebook and join hundreds of fellow PRO members to exchange ideas, network, and keep up to date on community goings on.
A series of three MarketingProfs e-books and guides can help with three of today's key marketing responsibilities: (1) Positioning (2) Customer Experience (CX) and (3) Demand Generation. Check out all three for tips and advice to improve Marketing's performance and contribution to your business's bottom line.
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News You Can Use
Updates from around the industry
Moz Launches Tool to Help SEOs Make Sense of Google's Page Experience Update PR Newswire
ON24 Go Live Now Available to Quickly and Easily Run Live-Streamed Digital Events Yahoo Finance
Nium: Inside B2B’s Newest Global Payments Unicorn Forbes
Iterable Expands Leadership Team With Adriana Gil Miner as Chief Marketing Officer Yahoo Finance
Precisely Signs a Definitive Agreement to Acquire PlaceIQ MarTech Series
Outreach and Consensus Integrate to Bring Intelligent Demo Automation to Sales and Alignment With Presales Yahoo Finance
Demandbase Releases Branch-Level Matching and Improved Corporate Hierarchies PR Newswire
Upcoming Events
JAN
20
[Webinar] Create Content That Sales Loves (& Actually Uses!)
60 minutes | sponsored by Allego
JAN
20
[Digital Brand Activation Series] Do More With Less
Working Webinar with Nick Westergaard | 60 minutes
FEB
11
[Friday Forum] Future Trends
3 live sessions | sponsored by MNTN
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