MarketingProfs Today: Better Creative Content | Amazon's Social Platform | Media M&A Trends

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In this issue

1.	How-To: Five Ways to Better Creative Content
2.	PRO MarketingProfsU Quick Study Course: Channel Marketing for Marketers
3.	#SocialSkim: Amazon's Social Platform, Twitter Abandons E-Commerce: 12 Stories
4.	Survey Says: Media, Tech, and Telecom M&A Trends

PRO's virtual library of training, best practices, trends, and other current content for industry professionals of all shapes and sizes helps marketers like you scale heights on topics ranging from writing to SEO (and everything in between). Bonus: Save 30% this month only with code GOPRO17.

How-To

Goat Rodeo or GANTT Chart: Five Better Ways to Creative Content

By Deborah Holstein

Myth: creative content is the result of a smooth, linear process, thanks to inspired designers, writers, illustrators... The idea appeals to project managers and heads of marketing who love their GANTT charts. But the reality is more goat rodeo than GANTT chart. There is a better way. Read More

FOR PRO Members

MarketingProfsU Quick Study Course: Channel Marketing for Marketers

Channel marketing can be powerful if executed successfully. You'll learn how to select and work with the right kind of partners, as well as how to create successful co-marketing programs. You'll also understand how to motivate your partners and manage any potential conflicts. Read More

By upgrading to PRO membership, you'll receive unlimited access to a virtual library of training, best practices, trends, and other relevant content for industry professionals of all shapes and sizes. Bonus: save 30% this month only with code GOPRO17!

Survey Says

Media, Tech, and Telecom M&A Trends

By Ayaz Nanji

Companies in the technology, media, and telecommunication (TMT) sector completed 3,021 M&A deals worth $698 billion in 2016, according to a recent report from Mergermarket. Read More

AT-A-GLANCE

#SocialSkim: The Biggest Social Channel You're Missing Out on, Twitter Abandons E-Commerce: 12 Stories This Week

By Christian Neri

This week: Amazon's Twitch social platform; Twitter's renunciation of e-commerce; big changes to Facebook Live; Snapchat's new approach to search; a content marketer's guide to social selling; more... Read More

event calendar

Jan 24	FREE Seminar—Top 10 Advocacy and Referral Strategies for 2017
Jan 31	FREE Seminar—Six Project Management Skills Every Marketer Needs to Know
Feb 2	PRO Seminar—Fix Your Funnel: 15 Things to Remove From Your Site Immediately
Feb 7	FREE Seminar—Webinar & Chill: How to Use Online Events to Build Lasting Relationships
Feb 10	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Mar 2	MarketingProfs University—Marketing Project Management Essentials
Oct 3-6	B2B Marketing Forum—Save $800 when you register by January 31

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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