MarketingProfs Today: 4 Email Optimizations | 2016 Email Challenges | Your Brand Story

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In this issue

1.	How-To: Four Email Optimizations That Will Increase Your Click-Through Rates
2.	Podcast: Tell Your Brand Story in Just Six Seconds: Bill Fasig on Marketing Smarts
3.	PRO NEW! How-To Guide: The Marketer's Guide to Social Media Content
4.	Survey Says: The Top Email Marketing Challenges of 2016
5.	My View: The Secret to Account-Based Marketing Success

You're a busy, passionate marketer. And sometimes—let's face it—this gig is overwhelming. Don't worry. We get it, and we're here to help. PRO membership gives you access to the marketing resources you need to be the best marketer you can be, without even breaking a sweat. Upgrade for just $167 with code WORKSMART today!

How-To

Four Email Optimizations That Will Increase Your Click-Through Rates

By Stephan Hovnanian

Here's how you can begin optimizing your newsletters and lead nurturing, event, and other marketing emails for more clicks. Read More

Podcast

Tell Your Brand Story in Just Six Seconds: Bill Fasig on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Can you tell your brand story in six seconds? Because that's all today's consumer will give you. Bill Fasig of TopRight Partners shares the consultancy's process for distilling a complex narrative into a six-second story. Read More

FOR PRO Members

New! How-To Guide: The Marketer's Guide to Social Media Content

In this 43-page guide, you'll learn how to plan, develop, and optimize social content that captures and engages the attention of your audience. You'll be able to set the stage for the development of highly relevant branded content, design for engagement, champion your goals, and much more! Read More

Let PRO alleviate some of your stress. Use our marketing resources to nail your campaigns, save time, iterate less, and actually leave the office by 5pm for once. Save 40% (regularly $279) with code WORKSMART and upgrade today!

Survey Says

The Top Email Marketing Challenges of 2016

By Ayaz Nanji

Marketers say they anticipate that attracting new subscribers will be their biggest email marketing challenge of 2016, according to a recent report from Campaigner. Read More

My View

The Secret to Account-Based Marketing Success

By Doug Bewsher

Lead-to-account matching enables marketers to have all the information they need to successfully target and engage potential customers. Read More

event calendar

Jan 19	FREE Seminar—What's Your Live Streaming Video Plan?
Jan 21	PRO Seminar—Inspire Change Through Stories and Symbols *with Nancy Duarte*
Jan 26	FREE Seminar—Crafting Truly Valuable Experiences With Email
Jan 28	PRO Seminar—Elements of the Landing Page *with Brian Massey*
Feb 12	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Mar 10	MarketingProfs University—Marketing Project Management Essentials

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
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