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In This Issue
+ How-To: Grow Your Email List: Determining Subscriber Acquisition Cost
+ Survey Says: 2014 Content Marketing Trends and Tactics
+ PRO: NEW! Essential Lessons to Lead, Drive Change, and Grow Profits
+ Infographic: A Review of Social Media in 2013
+ My View: Your Customers' Stories Improve Your Products—and Marketing
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Advertisement  Looking for a way to bring your marketing team up-to-speed quickly and easily? Get the training you need on Marketing Writing, Social Media, Content, Search, Email, B2B, and more! Check out MarketingProfs University group offerings: perfect for teams from 2 to 2,000.
How-To The Art and Science of Growing Your Email List: Determining Subscriber Acquisition Cost
By Karen Talavera
So how can you go about determining the value of new subscribers—as well as the limits of what you’d be willing to pay to get one? Read More
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PRO NEW! Jeffrey Hayzlett's Essential Business Lessons to Lead, Drive Change, and Grow Profits
Jeffrey Hayzlett will walk you through Running the Gauntlet—a rough-and-tumble, straight-talk guide for running and driving change through marketing and business. You'll learn how to get going, and how to create and sustain momentum. Read More
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Advertisement  Whether you’re speaking publicly, pitching a media plan, giving a sales presentation, or meeting with the boss, Present & Persuade will provide insight into the art and science of persuasive speaking. Kickoff class is February 13, enroll today and save $200 with code PERSUADE!
Survey Says
2014 Content Marketing Trends and Tactics
By Ayaz Nanji
Most marketers (71%) plan to increase their content marketing budgets in 2014, according to a recent report. Read More
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Quick Take
The State of Social Media in 2013 [Infographic]
By Verónica Maria Jarski
What were the highlights and lowlights of social media last year? This infographic captures the memorable events of the year that was. Read More
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My View Your Customers' Stories Improve Your Products—and Marketing
By Kathy Klotz-Guest
Customer stories can be the inspiration behind product innovation and marketing campaigns. Here's why you need to understand your customers' stories before you create products and services. Read More
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Jan 21
 FREE Seminar—Don't Just Generate the Lead, Control the Outcome
Jan 22
 FREE Seminar—How to Impress Your Boss, Get ahead, and Tighten Your Bottom (Line) in 2014
Jan 23
 PRO Seminar—Running the Gauntlet with Jeffrey Hayzlett
Feb 6
 PRO Seminar—The Psychology of Email Response: Tactics for Engagement and Conversion
Feb 13
 MarketingProfs University—Present & Persuade Use code PERSUADE to save $200
Feb 14
 Virtual Conference—Content Marketing: Create and execute killer content Sign up for free!
Oct 9-10
 B2B Forum 2014—Boston, MA Register by February 1 and save up to $800
 
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