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In This Issue
+ How-To: How Your Customers Can Help Increase Online Sales
+ Slide Show: How to Influence the Influencers
+ PRO: SmartTools—Fast Marketing Plan
+ Survey Says: 2012 CES Wrap-Up—Top Trends, Devices, and Brands
+ Quick Take: Five Ways to Boost B2B Fan Engagement on Facebook
+ My View: Free Friday—Attend DMW and Become a Smarter Marketer
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Advertisement  Make 2012 your year to score career success. Start your game plan with PRO membership—now 40% off through January 31. This month only go PRO for just $167 for a year of learning, motivation, and expert instruction. Upgrade now with code MOTIVATE!
How-To How Your Customers and Analytics Can Help Increase Online Sales
By Nick Stamoulis
Increasing your online sales isn't quick or easy, and it involves a lot of trial and error. Learn three steps that'll help you skip some of the guesswork and boost your website's conversion rate. Read More
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Slideshow How to Influence the Influencers [Slide Show]
By Christian Gulliksen
Getting influencers on your side is a major feat that can help exponentially amplify your message. But how can you win them over? Here is a five-point plan for effectively influencing the influencers. Read More
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PRO SmartTools: Fast Marketing Plan
You know that to succeed, you need a plan. Create one easily with SmartTools: Fast Marketing Plan—the quick-and-easy online service with a step-by-step blueprint for creating a marketing plan. Read More
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Advertisement  The Social Media Planning Guide. Learn how to organize, plan & execute successful social media programs with this 28-page framework by Spredfast including best practices on developing your social media strategy, writing daily content and managing your social media team. Download the Planning Guide
Survey Says
2012 CES Wrap-Up: Top Trends, Devices, and Brands
Tech brands Microsoft and Motorola generated the most Twitter buzz at the 2012 International Consumer Electronics Show (CES) held Jan. 10-13, each accounting for 5% of #CES-tagged Twitter mentions during the annual event. Read More
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Quick Take
Five Ways to Boost B2B Fan Engagement on Facebook
Is your B2B company reaping all the benefits of Facebook? If not, it isn't too late to get started. Here are five actionable tips for boosting your Facebook community—and stimulating B2B engagement. Read More
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My View Free Friday: Attend DMW and Become a Smarter Marketer
By Verónica Maria Jarski
Our passion is marketing, and this is another chance to share our love of it with you—for free. You're invited to attend a MarketingProfs open house: the Smarter Marketer virtual conference on Feb. 10. Read More
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@ginidietrich Six Reasons to Practice Social Media Authenticity by @tylerorchard https:////bit.ly/xiJNnV
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Forum Today's Question
By Sally 1/19/2012 at 1:34 PM
Other than the word "senior," what is a good way to refer to customers who are over the age of 60 in ads? Go To Question
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Jan 12-25
 MarketingProfs University LIVE—Marketing Your Small Business
Jan 25
 FREE Seminar—Engage Customers Through Social Applications
Jan 26
 PRO Seminar—How to Apply Motivation 3.0 to Drive Customer Action with Dan Pink
Jan 31
 FREE Seminar—Conquering New Language Markets to Gain New Sales
Feb 9-23
 MarketingProfs University LIVE—Social Media Marketing save $200 with code FASTTRACK
Feb 9
 PRO Seminar—Growing & Engaging Your Subscribers, Fans, and Followers
Feb 10
 MarketingProfs User Conference—register to reserve your FREE spot
Mar 9
 Content Marketing Virtual Conference—3 great sessions sign up for free
Mar 29-30
 SocialTech 2012—Seattle, WA fewer than 65 seats left, register today to secure yours!
 
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