MarketingProfs Today

Tuesday, January 2, 2024

📋 Table of Contents

1. Top 5 Social Media PR Tips for B2B Brands

2. 2024 Trends Friday Forum MarketingProfs virtual event

3. B2B Marketing Budget and Spend Trends for 2024

4. Content Syndication + ABM Advertising: Better Together sponsored webinar

5. How AI and the Metaverse Impact the Datasphere

6. Marketing Leaders Wanted. Financial Understanding Required. MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Top 5 Social Media PR Tips for B2B Brands
article
Top 5 Social Media PR Tips for B2B Brands
These days, public relations extends beyond traditional media. In fact, you can—and should—use social media for your B2B brand's PR as well. If only because 75% of B2B buyers use social media to make purchase decisions. Find out how to reach them. »
2024 Trends Friday Forum
MarketingProfs virtual event
2024 Trends Friday Forum
What's next for B2B? Register now for the 2024 Trends Friday Forum and hear what three top industry experts have to say about what you can expect this year. Three educational sessions, live Q&A, and free resources. Register here. »
B2B Marketing Budget and Spend Trends for 2024
research
B2B Marketing Budget and Spend Trends for 2024
Most B2B marketers do not expect their marketing budget to decrease in 2024, according to recent research. Check out the study findings. »
Content Syndication + ABM Advertising: Better Together
sponsored webinar
Content Syndication + ABM Advertising: Better Together
Content syndication and account-based marketing display/paid ads are two of the most effective B2B marketing strategies. But, together, they're so much more! Discover how to combine the two to attract and nurture even more high-quality leads. Register here. »
How AI and the Metaverse Impact the Datasphere
infographic
How AI and the Metaverse Impact the Datasphere
Marketers are well aware that artificial intelligence and the metaverse have the potential to be transformational technologies. What's less well known is that these powerful tools are incredibly demanding on the datasphere. Check out the infographic. »
Marketing Leaders Wanted. Financial Understanding Required.
MarketingProfs Master Class for PRO Members
If your New Year's resolution is to get a better handle on your marketing financials—or to move up the ladder—you're in luck! Learn financial goal-setting and marketing measurement in just 2 short hours. Samantha Stone makes it easy with "A Marketer's Field Guide to Financial Goal Setting and Measurement." On demand now for PRO members.
Because what gets measured gets improved
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series approaches! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your marketing campaigns. And it's FREE for PRO members! Join speaker Andy Crestodina for the first session on January 10. Register now to up your game with AI.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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Upcoming Events
JAN
10
What's the "Big Idea?" Key Trends in Marketing—and Where AI Fits In
60-minute webinar | sponsored by Salesforce
JAN
10
AI for Digital Marketers
Improve your digital programs with the power of AI
[10-week online event]
JAN
11
Content Syndication + ABM Advertising: Better Together
45-minute webinar | sponsored by DemandScience
JAN
18
Three Ways Marketers Bring Sales Content to Life With Digital Rooms
60-minute webinar | sponsored by Allego
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