MarketingProfs Today: 2018 Design Trends | Facebook vs. 'Engagement Bait' | Storytelling | B2B Programmatic

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In this issue

1.	How-To: The Four Most Compelling Design Trends for 2018
2.	#SocialSkim: Facebook vs. 'Engagement Bait'; Amazon vs. YouTube: 11 Stories
3.	PRO NEW Interactive Course: Storytelling
4.	Survey Says: The State of B2B Programmatic Advertising
5.	Infographic: How to Keep Up With the Rise of the Visual Internet

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How-To

The Four Most Compelling Design Trends for 2018

By Pamela Webber

Design trends are often the result of shifts in technology, pop culture, and the political climate, and they often point to larger cultural shifts. Here are four of the most compelling design trends that will be influencing 2018. Read More

FOR PRO Members

NEW Interactive Course: Storytelling

In this 90-minute program, you'll learn how to create brand stories that resonate with your audience. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. Read More

You're a busy, passionate marketer. And sometimes—let's face it—this gig is overwhelming. Don't worry. We get it, and we're here to help. PRO training gives you access to the marketing resources you need to be the best marketer you can be, without even breaking a sweat. Upgrade for just $167 with code GOPRO2018 today!

Survey Says

The State of B2B Programmatic Advertising

By Ayaz Nanji

Most B2B firms are now buying or selling advertising programmatically, according to a recent report from Dun & Bradstreet and Adweek BrandShare. Read More

Quick Take

#SocialSkim: Facebook vs. 'Engagement Bait'; Amazon vs. YouTube: 11 Stories

By Christian Neri

Facebook's war on engagement bait; Amazon just trademarked AmazonTube; Snapchat is teens' favorite; Twitter makes business direct messaging more personal; make your own Snapchat Lenses; 2018 marketing predictions from LinkedIn; much more... Read More

AT-A-GLANCE

How to Keep Up With the Rise of the Visual Internet [Infographic]

By Laura Forer

The Internet is worth a trillion pictures, according to an infographic about the rise of visual content online. Check it out to learn about ways writers can keep up with the visual competition, the types of ad photos that most appeal to us, and new visual technologies. Read More

event calendar

Jan 12	Virtual Conference—Top Marketing Trends for 2018 \| Stay on your game
Jan 18	Teach Me How— Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

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Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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