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In This Issue
+ How-To: 2012's Top Lessons for B2B Marketers
+ Podcast: Highlights From a Year of Marketing Smarts
+ PRO Favorite Seminar: Five Tools for Creating a Social Media Plan
+ Survey Says: 2013 Marketing Jobs Outlook: Who's Hiring, Must-Have Skills
+ My View: Learning From the Past, Planning for the Future
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How-To 2012's Top Lessons for B2B Marketers
By Jesse Noyes
You're probably thinking, "Great, another end-of-the-year list!" I'm with you... But it's easy to get contemplative when the last quarter ends. And there are real lessons to learn. Here are eight of them for B2B marketers. Read More
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Podcast Content, Social, Sales, and Community: Highlights From a Year of Marketing Smarts
By Matthew Grant
We covered a range of topics on the Marketing Smarts podcast in 2012. In this episode we share some of the highlights: creating compelling content, allowing social media to humanize your organization, and navigating the tricky relationship between Marketing and Sales. Read More
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PRO PRO Favorite Seminar: Five Tools for Creating a Social Media Plan and Forecasting Its Impact
You'll discover why social media beats traditional media in terms of ROI, how to deliver the impact you need to deliver, and how to forecast and plan your campaigns. You'll walk away knowing how to develop content briefs, plan the execution of your social media efforts, and measure ROI. Read More
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Survey Says
2013 Marketing Jobs Outlook: Who's Hiring, Must-Have Skills
By Lenna Garibian
Fully one-third (33.3%) of advertising and marketing executives surveyed say they are planning to fill design or marketing positions in the first quarter of 2013, according to a survey from The Creative Group. Read More
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My View Learning From the Past, Planning for the Future
By Verónica Maria Jarski
Before we venture too deeply into 2013, let's make sure we are taking the best insights and tips of 2012 with us. Fortunately, those tips and insights are in one free downloadable PDF. Read More
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Jan 8
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Jan 10
 PRO Seminar—How to Effectively Engage Your Customers on Facebook
Jan 15
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Feb 8
 Virtual Conference—Content Marketing: Expand your thinking around content sign up for free!
Feb 15
 MarketingProfs University—Presentations Unleashed Use coupon code INSPIRE to save $200
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