MarketingProfs Today: Metrics vs. KPIs | Storytelling | Importance of Phones vs. Wallets

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In this issue

1.	How-To: Stop Drowning in Metrics and Optimize KPIs That Move the Needle
2.	PRO NEW Interactive Course: Storytelling
3.	Survey Says: Would Consumers Rather Lose Their Phones or Their Wallets?
4.	Infographic: How to Perfect Your Retail 'Google My Business' Listing

Early Adopters get the best price on MarketingProfs B2B Marketing Forum 2018. Register by February 15 to save up to $800.

How-To

Stop Drowning in Metrics and Optimize KPIs That Move the Needle

By Steve Bonnell

Marketing campaign success isn't determined by diagnostic metrics (think website visits and the like). Don't fall into the trap of letting those middle metrics dominate your campaigns. Take these three steps instead. Read More

FOR PRO Members

NEW Interactive Course: Storytelling

In this 90-minute program, you'll learn how to create brand stories that resonate with your audience. This interactive course includes exercises and thought-provoking questions, a quiz to test your knowledge, and a Certificate of Completion once you've finished. Read More

Don't miss the best prices of the year on MarketingProfs B2B Marketing Forum 2018. Get your ticket by February 15 to save up to $800.

Survey Says

Would Consumers Rather Lose Their Phones or Their Wallets?

By Ayaz Nanji

How important have smartphones become to modern life? Would consumers rather lose their phones or their wallets? Read More

AT-A-GLANCE

How to Perfect Your Retail 'Google My Business' Listing [Infographic]

By Laura Forer

The Google My Business listing is often potential customers' first contact with your brand, so make sure to set it up to optimize their experience. Learn how you can claim your listing, and see what the experts advise you should do to perfect it. Read More

event calendar

Jan 18	Teach Me How— Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms
Jan 23	FREE Seminar—2018 Tech Trends for Live Events
Jan 30	FREE Seminar—Engagement: The Future of Content Delivery
Feb 15	Teach Me How— Predictive Analytics for Social Media Marketers
Mar 9	Virtual Conference—Marketing Writing
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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