MarketingProfs Today: Powerful Brand Communications | Shareable Posts | International Campaigns

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In this issue

1.	How-To: Five Ways to Make Your Brand More Powerful
2.	My View: What to Consider Before Launching a Marketing Campaign in Another Country
3.	PRO Take 10: How to Successfully Describe Your Services
4.	Survey Says: The Most Influential Products, Brands, and People at CES 2016
5.	Infographic: The Science of Creating Highly Shareable Roundup Posts

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How-To

Five Ways to Make Your Brand More Powerful

By Sandra Stewart

Even when brand communications hit all the marks—they're clear, meaningful, and on message—they're often dull. That's an opportunity, though, for companies willing to show off their human side. Read More

FOR PRO Members

Take 10: How to Successfully Describe Your Services

Breaking through the noise to present and describe your business to prospects is getting tougher by the day, but nailing your services description is vital to success. In just 10 minutes, you'll learn how to craft a top-notch services description that can help you win more business. Read More

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Survey Says

The Most Influential Products, Brands, and People at CES 2016

By Ayaz Nanji

Which International Consumer Electronics Show (CES) product categories, companies, and attendees were talked about most at this year's event? Read More

Quick Take

The Science of Creating Highly Shareable Roundup Posts [Infographic]

By Verónica Maria Jarski

To boost shareability, include the following traits in your roundup posts—articles that round up (summarize or list) various resources on a specific topic. Read More

My View

What to Consider Before Launching a Marketing Campaign in Another Country

By Akshata Mehta

Before you start planning a marketing campaign for launch in another country, make sure to keep these things in mind. Read More

event calendar

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