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Thursday, January 18, 2024

📋 Table of Contents

1. Top 7 SEO Mistakes in B2B SaaS

2. 'Composable Content' So You Can Engage & Differentiate sponsored

3. How to Position Your B2B Brand for Search

4. Three Ways Marketers Bring Sales Content to Life With Digital Rooms sponsored webinar

5. The 50 Highest-Earning Social Media Creators

6. Your Customer Wants to Be WOWed MarketingProfs Master Class for PRO members

Scroll down for more, including industry news, community goings-on, and other useful resources.

Top 7 SEO Mistakes in B2B SaaS
article
Top 7 SEO Mistakes in B2B SaaS
Many small B2B SaaS companies ignore SEO... and they are right to do so! But that's not the case for midsize and enterprise-level SaaS companies; for them, SEO is vital. All the more reason to avoid these seven common mistakes specific to B2B SaaS. »
'Composable Content' So You Can Engage & Differentiate
sponsored
'Composable Content' So You Can Engage & Differentiate
In today’s digital-first world, content is the customer experience. It’s how you engage, how you differentiate, and how you win. Composable content platforms get you from inspiration to launch without skipping a beat. Learn more. »
How to Position Your B2B Brand for Search
from the podcast archives
How to Position Your B2B Brand for Search
Garrett Mehrguth, founder of Directive Consulting, explains why it's nearly impossible to rank for organic search terms, and shares tips on positioning your B2B brand for search. Read more and listen in. »
Three Ways Marketers Bring Sales Content to Life With Digital Rooms
sponsored webinar
Three Ways Marketers Bring Sales Content to Life With Digital Rooms
The future of B2B buying interactions is here... Discover how digital rooms—deal-specific, buyer-centric microsites—can improve your product launches, bring sales content to life, and foster deeper customer and analyst relationships. Register here for this free webinar. »
The 50 Highest Earning Social Media Creators
infographic
The 50 Highest Earning Social Media Creators
Who made the most money from their social media content last year? Researchers looked at the follower counts of popular creators and estimated their 2023 earnings. Here are the results. Check out the infographic. »
Your Customer Wants to Be WOWed
MarketingProfs Master Class for PRO Members
Lead your audience with empathy and understanding to create that feeling of WOW—and keep your customers thrilled. Customer Experience pro Jeannie Walters hosts Customer Journey Maps for Marketers: Understand and Exceed Expectations. Available on-demand now for PRO members.
Wow 'em
Profs Picks
sponsored
When your marketing and content teams can easily collaborate, innovate, and deliver impactful customer and content experiences at scale... you and your organization thrive. But how can you do all that? Well, definitely NOT by relying on a traditional, siloed CMS. Instead, you need a "composable content" platform. Like Contentful.

A regular CMS can manage content only for one specific channel at a time. But a composable platform breaks content down into small, modular components that can be reused and published for multiple brands, use cases, channels, and regions.

Contentful allows your digital teams to easily compose intelligent, customizable experiences at any scale—and do so quickly, efficiently, and collaboratively, using dynamic features such as AI content type generator and workflows. Check out Contentful now.
Afoot in the Neighborhood
MarketingProfs community goings-on
A brand-new AI weekly series started last week! AI for Digital Marketers is here to help you move beyond content creation and learn how AI can assist you in building and optimizing your digital marketing. And it's FREE for PRO members! Register now to up your game with AI.
It's true: 25% of B2B marketers report that their training is ineffective in meeting business goals. And another 20% say they don't get any training at all—free or otherwise! Those training gaps are your team's opportunity to get ahead of the competition. Discover more in the free 2023 State of B2B Marketing Training Report.
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Unleashing the Power of Pillar-Based Marketing | Marketing Smarts Live Show »
How the Barbie Movie's Marketing Genius Can Inspire Your Podcast—and Your Own Marketing »
When Do B2B Buyers Contact Vendors? »
Upcoming Events
JAN
18
Three Ways Marketers Bring Sales Content to Life With Digital Rooms
60-minute webinar | sponsored by Allego
JAN
25
How to Navigate Transformative Trends and Power Your Data-Driven Marketing
45-minute webinar | sponsored by Snowflake
FEB
9
Email Marketing Friday Forum
3 live sessions | sponsored by Validity
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