MarketingProfs Today: What Marketers Can Teach Trump | Account-Based Marketing | Pitching Journalists

Today's dose of must-have knowledge | View in browser

In this issue

1.	How-To: What Donald Trump Can Learn From Marketers
2.	Podcast: What's Old Is New Again... Account-Based Marketing: Chokshi of Lattice Engines
3.	PRO How-To Guide: Build Your Content Marketing Dream Team
4.	Survey Says: The Best Times and Approaches for Pitching Journalists
5.	Infographic: A Day With Your Smartphone [Infographic]

PRO's virtual library of training, best practices, trends, and other current content for industry professionals of all shapes and sizes helps marketers like you scale heights on topics ranging from writing to SEO (and everything in between). Bonus: Save 30% this month only with code GOPRO17.

How-To

From Making Headlines to Sustaining Engagement: What Donald Trump Can Learn From Marketers

By Laura Breslaw

As he moves from provocateur to President, what can Donald Trump learn from marketers about how to build relationships, grow influence, and sustain engagement? He might consider these four marketing-tested ideas. Read More

Podcast

What's Old Is New Again... Account-Based Marketing: Nipul Chokshi of Lattice Engines on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Nipul Chokshi of predictive analytics company Lattice Engines explains how account-based marketing can be scaled, and offers advice for implementing ABM. Read More

FOR PRO Members

How-To Guide: Build Your Content Marketing Dream Team

In this 22-page guide, you'll learn which key hires you need to make to get your team started, what traits and skills to look for in those key hires, how to manage freelancers and a remote team of employees, and much more! Read More

By upgrading to PRO membership, you'll receive unlimited access to a virtual library of training, best practices, trends, and other relevant content for industry professionals of all shapes and sizes. Bonus: save 30% this month only with code GOPRO17!

Survey Says

The Best Times and Approaches for Pitching Journalists

By Ayaz Nanji

Most journalists say they like to be pitched story ideas early in the week and in the morning, according to recent research from Business Wire. Read More

AT-A-GLANCE

A Day With Your Smartphone [Infographic]

By Laura Forer

Smartphones have become part of nearly every aspect of our daily lives, from showering to working to sleeping. Here's a look at the many ways we rely on our mobile phones, and how texting (SMS) has helped foster that reliance. Read More

event calendar

Jan 17	FREE Seminar—How to Use Content to Fuel Your Account-Based Strategy
Jan 19	PRO Seminar—Improve Your Speaking With Comedy with David Nihill
Jan 24	FREE Seminar—Top 10 Advocacy and Referral Strategies for 2017
Jan 31	FREE Seminar—Six Project Management Skills Every Marketer Needs to Know
Feb 2	PRO Seminar—Fix Your Funnel: 15 Things to Remove From Your Site Immediately
Feb 10	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Mar 2	MarketingProfs University—Time Management Bootcamp
Oct 3-6	B2B Marketing Forum—Save $800 when you register by January 31

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

Advertise with us: Call (866) 557-9625

Want to contribute an article to MarketingProfs? See our guidelines.

Copyright © 2000-2017 MarketingProfs, LLC All Rights Reserved
Terms under which this service is provided to you.
We protect your privacy. All logos and names are the copyrights of the respective owners.

MarketingProfs, LLC | 1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625