MarketingProfs Today: Copywriter Woes | Content Predictions | Retail Email | Tech-Enabled Revenue

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In this issue

1.	How-To: Nine Copywriter Woes: Mistakes to Avoid With Your Copywriter
2.	Survey Says: How Retail Marketers Are Improving Their Email Campaigns
3.	PRO Seminar: Inspire Change Through Speeches, Stories, Ceremonies & Symbols
4.	My View: Technology-Enabled Revenue Will Rule in 2016
5.	Infographic: Content Marketing Predictions for 2016

You're a busy, passionate marketer. And sometimes—let's face it—this gig is overwhelming. Don't worry. We get it, and we're here to help. PRO membership gives you access to the marketing resources you need to be the best marketer you can be, without even breaking a sweat. Upgrade for just $167 with code WORKSMART today!

How-To

Nine Copywriter Woes: Mistakes to Avoid With Your Copywriter

By Jennifer Smoldt

Without even knowing it, you may be hindering project success and timelines. Knowing what makes your copywriter tick versus what ticks them off can mean all the difference between a healthy work environment and a dysfunctional one. Read More

FOR PRO Members

PRO Seminar: Inspire Change Through Speeches, Stories, Ceremonies, and Symbols

Nancy Duarte and Patti Sanchez will lay out a plan to help you lead people through the five stages of transformation. You'll learn about not only anticipating the future and inventing creative initiatives but also inspiring those around you to support and help execute your vision. Read More

Let PRO alleviate some of your stress. Use our marketing resources to nail your campaigns, save time, iterate less, and actually leave the office by 5pm for once. Save 40% (regularly $279) with code WORKSMART and upgrade today!

Survey Says

How Retail Marketers Are Improving Their Email Campaigns

By Ayaz Nanji

More than two-thirds (69%) of retail marketers say they use engagement data (opens, clicks, etc.) to improve the relevance of their email campaigns, according to a recent report from Yesmail. Read More

Quick Take

Content Marketing Predictions for 2016 [Infographic]

By Verónica Maria Jarski

Peek into the content marketing crystal ball and see what industry experts predict for the new year. Read More

My View

Technology-Enabled Revenue Will Rule in 2016

By Tim Killenberg

Consumers are increasingly expecting technology-driven transactions. To reach those consumers and break sales goals this year, companies need to focus more on technology. Read More

event calendar

Jan 19	FREE Seminar—What's Your Live Streaming Video Plan?
Jan 21	PRO Seminar—Inspire Change Through Stories and Symbols *with Nancy Duarte*
Jan 26	FREE Seminar—Crafting Truly Valuable Experiences With Email
Jan 28	PRO Seminar—Elements of the Landing Page *with Brian Massey*
Feb 12	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Mar 10	MarketingProfs University—Marketing Project Management Essentials

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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