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In This Issue
+ How-To: Five Important B2B Marketing Trends in 2011
+ PRO: Take 10—Eight Must-Have Apps for LinkedIn Users 
+ Survey Says: Google Captures 67% of Search in December
+ Quick Take: Optimize Your About Page Using Information Levels 
+ My View: How to Get Lost in the Crowd 
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Advertisement  Turn up the heat on your digital campaigns at MarketingProfs' Digital Marketing Forum (Feb. 2-4, Austin). With sessions on online marketing's hottest topics (all with B2B and B2C examples) and ample peer networking—we've put together a show you shouldn't miss, no matter your level or target audience. Learn More.
How-To Five Important B2B Marketing Trends in 2011
By Chris Chariton
2011 is here, and that means B2B marketers have just been evaluating plans and allocating budget. Though each company is different, the same five trends will affect them all—and marketers who capitalize on them are better positioned to reach their goals. Read More
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PRO Take 10: Eight Must-Have Apps for Showcasing Your Expertise on LinkedIn
There are eight applications that every marketer and business owner on LinkedIn should consider. In this Take 10, LinkedIn expert Jason Alba explains which to use and why they're essential for positioning your brand. Read More
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Advertisement  Drive more demand and more customers at Digital Marketing World: Demand Generation (Feb 11, 11:30am - 4:30pm ET). The free virtual conference includes sessions on integrated demand gen, benchmarking, and sales and marketing alignment, plus networking and advice from leading vendors. Register.
Survey Says
Google Captures 67% of Search in December
Google Sites led the US explicit core search* market in December 2010, accounting for 66.6% of total searches conducted during the month, followed by Yahoo! Sites with 16.0% and Microsoft Sites with 12.0%, according to new data. Read More
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Quick Take
Optimize Your About Page Using Information Levels
Your About page is one of the most important pages on your site and can help boost rankings and stimulate inbound links. Help your visitors easily learn more about you using these four levels of detail. Read More
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My View How to Get Lost in the Crowd
By Steve Woodruff
It almost seems that when naming their businesses or coming up with taglines, companies are actually trying to "get lost in the crowd." Want your business to be undistinguished, unremarkable, and easily ignored? Learn five ways to do just that. Read More
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@TomPick How much money do bloggers really make? - MarketWatch - https:////on.mktw.net/fqpx4C In most cases - not all that much.
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Forum Today's Question
By simon Posted 1/17 at 2:39 am EST
I'm a business consultant in Australia, where there's recently been a flooding natural disaster. Should marketers address the floods, or avoid it completely? Go To Question
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Jan 20 / PRO Seminar—Growing Your Fan Base on Facebook featuring Ekaterina Walter
Jan 21 / #ProfsChat—SEO and Social Media Twitter chat with @JanetDMiller, noon-1pm ET
Jan 27 / PRO Seminar—How to Be a Social Media Strategist featuring Jeremiah Owyang
Feb 2-4 / Digital Marketing Forum—Turn Up the Heat! (Austin, TX) Save $100 with code CHILI
Feb 11 / Digital Marketing World—Demand Generation Free online conference
 
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