Today's dose of marketing know-how.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
|
|
Together with Navu, the AI companion for B2B websites
|
|
|
Today's dose of marketing know-how | Friday, January 17, 2025
|
👋 Hello, Marketer!
|
|
As promised: more night-sky news. Look up tonight for a chance to see Venus and Saturn virtually kissing! OK, not really, but they'll be up close and personal, orbiting near enough to each other to start rumors. Planetary alignment isn't unique, of course, but how brightly they're shining just for you is.
|
|
—Bri Krantz | MarketingProfs Marketing Manager
|
|
|
In This Issue
|
|
|
ARTICLE FROM THE ARCHIVES
|
|
Five Brands Acing Social With Their Own Spin on Cultural Moments
See how UPS, Dove, Walmart, and more ace social media by aligning their messaging with cultural moments that resonate with their audiences.
Read more ➔
|
|
|
|
SPONSORED
|
|
AI Is Transforming B2B Websites. Are You Ready?
It's officially 2025, and AI is everywhere. But B2B websites have been slow to take advantage of the huge opportunity it provides. That's all about to change.
Learn how ➔
|
|
|
ARTIFICIAL INTELLIGENCE
|
|
AI Update, January 17, 2025: AI News and Views From the Past Week
Catch up on select AI news and developments from the past week or so.
Stay in the know ➔
|
|
|
ADVERTISE WITH US
|
Do You Market to B2B Audiences?
Reach your B2B audience ➔
|
|
|
VIDEO FROM THE ARCHIVES
|
|
How B2B Marketers Use Organic Social Media Strategy for Success
The 3Cs of Marketing (company, customers, and competitors) is a popular concept. In Marketing Smarts Live Show episode 39, host George B. Thomas and Dorien Morin-van Dam delve into the 3Cs of organic social media strategy.
Tune in ➔
|
| |
|
FOR MARKETINGPROFS PRO MEMBERS
Storytelling for Better Case Studies
What is a case study if not a story about transformation? Discover how to tell better B2B stories with B2B Storytelling for Humans: Stories That Inspire Buyers to Action. This Master Class will give you the tools to turn customer successes into persuasive content that helps seal the deal. Included with PRO membership.
|
| |
|
|
|
PROFS PICK—SPONSORED
|
B2B websites are quickly falling behind...
B2B buyers have new needs and greater expectations as they evaluate buying from you. But B2B websites are struggling to keep up with those expectations—especially as AI is accelerating the pace of change. That's why Navu built an AI companion for B2B websites, designed to be as easy to use as it is powerful. Whether you're a sophisticated marketing team, a one-person operation, or a marketing agency or consultant, Navu makes it easy to upgrade any website with the power of AI in an intuitive interface your prospects and leads will love. Check it out.
|
|
Upcoming Events
|
JAN
22
|
|
Session 2 of our Measuring What Matters Working Webinar Series
|
|
|
We ❤️ Your Feedback
Think we could be doing something better?
Want us to cover a specific topic?
Have a recipe you think we would love?
Reply to this email to help us help you.
Send Feedback
|
Advertising/Sponsorship here or telephone 866-557-9625.
Read our Terms of Service here.
© 2025 MarketingProfs, LLC. All Rights Reserved.
Privacy Policy.
1985 Riviera Dr, Ste 103-17 | Mount Pleasant, SC 29464 | (866) 557-9625
|
|