| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Together with the world's most comprehensive B2B database: |
 |
| Thursday, January 17, 2019 |
Hello, discerning marketers!
Our podcast is back this week, and it's on a topic that likely has an impact on you or the freelancers you hire or work with: the gig economy. The rest of this issue's content runs the gamut—from influencer marketing to data-driven marketing, SMBs, and video creation. Chances are, there's something in it for you.
Enjoy!
|
| Five Things Micro-Influencers Want Brands to Understand in 2019 |
|
| Marketers who understand the value of engagement in influencer marketing also understand the power of micro-influencers. These are regular people with regular social media accounts who are truly driven to share their passions. As a result, they have passionate followings—and incredible endorsement power. Here's what you need to know to harness that power. |
|
|
| The Gig Economy and You: Jeremiah Owyang on Marketing Smarts [Podcast] |
|
| Entrepreneur, Web strategist, and industry analyst Jeremiah Owyang explains the gig economy, delving into how it will affect marketers and the freelancers we work with. Let's listen in on what the gig economy has in store for us. |
|
|
| Become the Next Marketing Ops Revenue Superhero |
| sponsored |
| The evolution of Marketing Ops has created a new standard in marketing—and it's become a vital component of organizational success. Discover strategies to refine and streamline marketing ops, including technology management, data, and Sales and Marketing alignment. Check out how marketing ops can take you to new heights. |
|
|
| Data-Driven Marketing: How to Move From Siloed Reporting to Data Ownership |
|
| Being data-driven is a top priority for most marketers—because they understand its vital importance to achieving marketing success. And every great data-driven marketing program rests on a foundation of data integrity and data ownership. Consider these nine tips to help you lay that foundation in your organization. |
|
|
| Buyer-Centric Demand Generation: A Learning Path |
|
| Buyer-centric demand generation is all about putting your customer first. Simple enough, if done right. Right? Lucky for you, this learning path covers everything you need to know to create and implement a thriving demand-generation program. Start learning! |
|
|
| The Work-Life Balance of SMB Owners [Study] |
|
| Most owners of small and medium-sized businesses (SMBs) say they work for more than three hours on the weekend and check business-related emails, calls, and texts during their free time. Check out all the stats related to SMB owner work-life balance (or lack thereof). |
|
|
| Your Guide to Video Marketing: Crack the Video Code [Infographic] |
|
| Creating content is time-consuming, and video may be the most resource-intensive of all content types. But—and there's a big "but"—the payoff can be worth it. This infographic explores how video is taking over, why you might want to get your brand on board, and which types of video are best for your audience. Ready to roll that reel? Take a look. |
|
|
| Profs Picks |
|
| Data-driven marketing targets the right audience with the most relevant content—at the most appropriate time. And in the process of helping you reach your audience, it also optimizes the customer experience. ZoomInfo's latest e-book explains how that happens, along with how data-driven marketing helps sales and marketing alignment. It also lays out the most challenging obstacles to data-driven marketing success. Discover what data-driven marketing can do for you. |
| Planning for Effective Demand Generation is a MarketingProfs course that'll help you discover the questions to ask before you create personas, set up a documented lead management process with Sales, measure the impact of your efforts, and much more. And it's taught by an experienced and successful leader in demand gen. Let's get going... Start generating more leads. |
|
|
So glad you could join us today!
—Vahe Habeshian, Director of Publications
|
Comments? Contact us.
Advertising/Sponsorship here or telephone 866-557-9625
Read our Terms of Service here.
MarketingProfs LLC
1985 Riviera Dr, Ste 103-17
Mount Pleasant, SC 29464
|
|
|
Did someone who cares about you forward this to you? Subscribe here to get your own copy. |
|
|
