MarketingProfs Today: Prove Content's Worth | Marketing Automation | Shopper Preferences

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In this issue

1.	How-To: The Battle for Content Marketing: 8 Trojan Horse Tactics That Can Help You Win
2.	Podcast: What Is Marketing Automation Anyway, and What Can It Do for You? Adobe's Bruce Swann
3.	PRO How-To Guide: Picture This: The Marketer's Guide to Visual Content
4.	Survey Says: What Today's Shoppers Want, and How Omnichannel Retailers Can Satisfy Them
5.	Infographic: Marketing Tips for Livestreaming on Social Media

Early Adopters get the best price on MarketingProfs B2B Marketing Forum 2018. Register by February 15 to save up to $800.

How-To

The Battle for Content Marketing: 8 Trojan Horse Tactics That Can Help You Win

By Linda Emma

If your client, CMO, or manager views content not so much as king but as bastard prince, it's time to go to battle, breach some preconceived walls, and prove content's prowess. These eight tactical measures will help you do all that. Read More

Podcast

What Is Marketing Automation Anyway, and What Can It Do for You? Bruce Swann of Adobe on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Bruce Swann, senior product marketing manager for Adobe Campaign, explains how different types of organizations can use marketing automation to enhance marketing campaigns and operations. Read More

FOR PRO Members

How-To Guide: Picture This: The Marketer's Guide to Visual Content

In this 21-page guide, you'll discover how visual content is upending how brands reach their customers—and which brands are doing it best. You'll learn the types of visual content that cut through the digital noise, tips on telling visual stories that drive emotional reactions... and more! Read More

Don't miss the best prices of the year on MarketingProfs B2B Marketing Forum 2018. Get your ticket by February 15 to save up to $800.

Survey Says

What Today's Shoppers Want, and How Omnichannel Retailers Can Satisfy Them

By Barry Feldman

Retailers must now meet the needs and wants of customers wherever they might be—in stores, on mobile or desktop sites, in apps, and on social platforms. Here are the preferences of today's shoppers. Read More

AT-A-GLANCE

Marketing Tips for Livestreaming on Social Media [Infographic]

By Laura Forer

More and more social platforms are allowing livestreaming video because customers seem to prefer it to text posts. Which is why marketers should explore this engaging medium. See the infographic for the what, why, how, and where of livestreaming. Read More

event calendar

Jan 18	Teach Me How— Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms
Jan 23	FREE Seminar—2018 Tech Trends for Live Events
Jan 30	FREE Seminar—Engagement: The Future of Content Delivery
Feb 15	Teach Me How— Predictive Analytics for Social Media Marketers
Mar 9	Virtual Conference—Marketing Writing
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

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