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In This Issue
+ How-To: Content Marketing Trends for 2012: What's in and What's Out
+ PRO Take 10: How to Create a Lead Generation Form in MailChimp
+ Survey Says: Integrating Social Media Still Challenges Marketers
+ Quick Take: Three Ways to Enhance SEO With Twitter
+ My View: Examining the Social Media Lifecycle [Infographic]
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Advertisement  Make 2012 your year to score career success. Start your game plan with PRO membership—now 40% off through January 31. This month only go PRO for just $167 for a year of learning, motivation, and expert instruction. Upgrade now with code MOTIVATE!
How-To Content Marketing Trends for 2012: What's in and What's Out
By Pawan Deshpande
Content marketers made so much progress in 2011, it's impossible not to ask what 2012 might bring. Here is a look at one thought leader's take on the best, and worst, content marketing practices of 2012. Read More
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PRO Take 10: How to Create a Lead Generation Form in MailChimp
In just 10 minutes, learn how to create a basic lead generation form in MailChimp. You’ll get the scoop on customizing your offer, design, delivery options, and you'll discover how to experiment with different types of forms. Read More
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Advertisement  The Social Media Planning Guide. Learn how to organize, plan & execute successful social media programs with this 28-page framework by Spredfast including best practices on developing your social media strategy, writing daily content and managing your social media team. Download the Planning Guide
Survey Says
Integrating Social Media Still Challenges Marketers
Although most US companies use social networks (66% have a Facebook page, 51% have a Twitter account, and 44% have a LinkedIn page), only 16% say their social marketing efforts are fully integrated across the organization. Read More
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Quick Take
Three Ways to Enhance SEO With Twitter
Twitter, having pulled ahead of many other social media platforms, should now be an important part of your search strategy. It has quickly become critical to your search engine optimization (SEO) efforts. Here's how you can turn your Twitter account an SEO machine. Read More
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My View Examining the Social Media Lifecycle [Infographic]
By Dragos Ilinca
This infographic tries to demystify how the most successful social media practitioners are using the pillars of social media (monitoring, analytics, engagement, reporting, collaboration) to solve business problems. Read More
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@copyblogger Why Google+ is an Inevitable Part of Your Content Marketing Strategy - copy.bz/vZiUlP
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Forum Today's Question
joyful_acres on 1/14/2012 at 3:07 PM
Desperately need name, tagline for home-based business (gluten-free dog biscuits) without sounding too "cottage." Go To Question
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