MarketingProfs Today: SlideShare for Lead Gen | Content Strategy | Local Business Reviews

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In this issue

1.	How-To: How to Use SlideShare for Lead-Gen With E-Books
2.	PRO Take 10: Create Your Content Strategy in Eight Steps
3.	Survey Says: What Consumers Pay Attention to in Local Business Reviews
4.	Infographic: The Other Side of Retail: Post-Holiday Returns & Exchanges

Early Adopters get the best price on MarketingProfs B2B Marketing Forum 2018. Register by February 15 to save up to $800.

How-To

How to Use SlideShare for Lead-Gen With E-Books

By Ashley Faus

Using SlideShare for content marketing (think videos, documents, infographics, e-books, presentations...) can increase brand awareness and drive traffic to your website. But how can marketers use SlideShare for lead generation? Read More

FOR PRO Members

Take 10: Create Your Content Strategy in Eight Steps

In just 10 minutes, you'll learn how to create a killer content marketing plan. We'll discuss why it's so important to have a well-documented strategy in place, as well as how to identify your distinct differentiators and create a unique story that will appeal to your target audience. Read More

Don't miss the best prices of the year on MarketingProfs B2B Marketing Forum 2018. Get your ticket by February 15 to save up to $800.

Survey Says

What Consumers Pay Attention to in Local Business Reviews

By Ayaz Nanji

Average star rating is what most consumers pay attention to when evaluating a local business based on its online reviews, according to recent research from BrightLocal. Read More

AT-A-GLANCE

The Other Side of Retail: Post-Holiday Returns and Exchanges [Infographic]

By Laura Forer

If you own an ugly-sweater store, you're used to post-holiday returns. But what can other retailers do to prepare for the onslaught of customers who want to exchange, return, or maybe even buy more? Here are stats and best-practices for success. Read More

event calendar

Jan 18	Teach Me How— Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms
Jan 23	FREE Seminar—2018 Tech Trends for Live Events
Jan 30	FREE Seminar—Engagement: The Future of Content Delivery
Feb 15	Teach Me How— Predictive Analytics for Social Media Marketers
Mar 9	Virtual Conference—Marketing Writing
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

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