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| By Thomas J. Armitage |
| Case studies are often dry, generic, or pretty much just a high school pep rally (minus the cool letterman jackets) cheering on a company, product, or solution. But they don't have to be.
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| This online service offers a step-by-step blueprint for creating landing page experiences that boost conversions. It will help you determine landing page goals, set targets, segment your audience, select the best page format for achieving your goals, and measure your post-click results.
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| By Stephan Hovnanian |
| Reconsider Google+ and what it can do for you. This interview digs into why MarketingProfs adopted Google+, what the benefits of adoption have been, and how you, too, can use G+ to your advantage.
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Jan 20
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FREE Seminar—Strategy and Campaign Assessment: Re-Upping Your Marketing Game |
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Jan 22
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PRO Seminar—Make Something People Love with Alexis Ohanian |
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Jan 27
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FREE Seminar—What's Next: Seven Marketing Trends to Watch in 2015 |
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Jan 29
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PRO Seminar—Leading a Culture of Innovation with Sir Ken Robinson |
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Feb 12
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MarketingProfs University—Marketing Measurement & Analytics |
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Feb 13
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Virtual Conference—Social Media: Get found. Get likes. Get results. 3 online sessions—FREE! |
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