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In This Issue
+ How-To: Four Marketing Performance Management Resolutions for 2014
+ Survey Says: Americans Watched Record Number of Online Videos in Dec.
+ PRO: IBM's Sandy Carter on Being Bold With Your Social Business Agenda
+ Quick Take: Four Marketing Data Predictions for 2014
+ My View: Why You Should Use 'Actiontags' in Your Social Media Marketing
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Advertisement  MarketingProfs B2B Forum 2014 pre-sale is now open. Join us October 9-10 (workshops Oct 8) for 2 days of inspirational learning, networking, and loads of fun. You're sure to get the best strategies for modern B2B marketers. Register before Feb 1 for up to $800 off the rack rate—the best rate you’ll find on B2B Forum.
How-To Four Marketing Performance Management Resolutions for 2014
By Laura Patterson
If you've made your marketing New Year's resolutions, we hope you devoted at least one to marketing performance management. As inspiration, here are four to choose from, along with a few tips for bringing them to fruition. Read More
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PRO Take 10: IBM's Sandy Carter on Being Bold With Your Social Business Agenda
In just 10 minutes, Sandy describes exactly what it takes to create a social business agenda. If your business is already using social media, she provides guidance on how to gauge the influence of your engagement in the social world. Read More
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Survey Says
Americans Watched Record Number of Online Videos in December
By Ayaz Nanji
Americans watched 52.4 billion online content videos in December, exceeding the 50 billion monthly views mark for the first time, according to recent Video Metrix data from comScore. Read More
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Quick Take
Four Marketing Data Predictions for 2014
By Dan Darnell
2014 will be the year when the idealism and hype of big data and analytics will die down as retailers start to focus on how and where to take action. Read More
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My View Why You Should Use 'Actiontags' in Your Social Media Marketing
By Jessica Williams
An "actiontag" is a hashtag that triggers a response. Read on to discover the benefits of using actiontags on your social networks. Read More
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