Today's dose of marketing know-how.
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Together with Navu, the AI companion for B2B websites
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Today's dose of marketing know-how | Wednesday, January 15, 2025
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👋 Hello, Marketer!
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You all have some fantastic words for the year! Here's a helping of words you sent me: momentum, manifestation, engage, motivated. Our brains can be funny things, can't they? Having a word, phrase, intention, or mantra can be helpful to come back to for some grounding throughout the year or even to reset day-to-day!
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—Bri Krantz | MarketingProfs Marketing Manager
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In This Issue
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ARTICLE
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Generative AI Tools: How to Find What Works for You
Struggling with AI tools? Learn to choose wisely, overcome misconceptions, and build skills for generative AI success.
Read more ➔
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COMMUNITY | JOKE
I'm writing a whitepaper on industrial HVAC systems.
Right now it's just a draft.
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SPONSORED
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AI Is Transforming B2B Websites. Are You Ready?
It's officially 2025, and AI is everywhere. But B2B websites have been slow to take advantage of the huge opportunity it provides. That's all about to change.
Learn how ➔
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RESEARCH
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The Best Days and Times to Post on TikTok
Which days and times for posting TikToks are most correlated with more views and likes? Do peak or off-peak hours tend to be better for posting? To find out, researchers analyzed the performance of 21,000 TikToks from 160 creators.
Check out the study findings ➔
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ADVERTISE WITH US
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Do You Market to B2B Audiences?
Reach your B2B audience ➔
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VIDEO FROM THE ARCHIVES
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A B2B Marketing Deep Dive on AI Foundations, the Future, and More
Guest Christopher Penn, an authority in analytics, digital marketing, and AI, discusses what AI means for marketing and provides easy-to-understand examples of how marketers might use AI.
Tune in ➔
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FOR MARKETINGPROFS PRO MEMBERS
Upcoming Launch? Stack the Odds.
New company, product, or brand? Stack the odds of success in your favor with a comprehensive Go-to-Market Plan your management team will love! Work with Pam Didner to create your own GTM plan in this four-part Working Webinar Series. Available now to the MarketingProfs PRO community.
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PROFS PICK—SPONSORED
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B2B websites are quickly falling behind...
B2B buyers have new needs and greater expectations as they evaluate buying from you. But B2B websites are struggling to keep up with those expectations—especially as AI is accelerating the pace of change. That's why Navu built an AI companion for B2B websites, designed to be as easy to use as it is powerful. Whether you're a sophisticated marketing team, a one-person operation, or a marketing agency or consultant, Navu makes it easy to upgrade any website with the power of AI in an intuitive interface your prospects and leads will love. Check it out.
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Upcoming Events
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JAN
15
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Session 1 of our Measuring What Matters Working Webinar Series
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