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| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Wednesday, January 15, 2020 |
| Four Human Writing Tips That Will Make Search Bots Smile | ||||
| There may not exactly be a magic formula, but there are steps you can take to write for humans that will also appeal to the Google bots that determine whether your content will ever see the search engine light of day. | ||||
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| Having One Marketing Writer Can Be Ideal (And What to Do If That Person Leaves) | ||||
| Here's why having a single writer—or small, connected team (think agency)—can be ideal, and how you can mitigate the risk of your content machine's crashing and burning if that resource leaves. Read on to find out. | ||||
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| This Is Your Ticket to Marketing Success | ||||
| MarketingProfs event | ||||
| Experience some of the best B2B marketing education on the planet—at MarketingProfs B2B Forum (#mpb2b) 2020 in San Francisco. And if you register by this Friday, you'll save $800 on your ticket. Learn more. | ||||
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| Micro-Influencer Trends: Platform, Format, and Compensation Preferences [Study] | ||||
| Micro-influencers overwhelmingly cite Instagram as their favorite social network for brand-sponsored collaborations, according to recent research. Check out the study findings. | ||||
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| Know Your Customer (and Reap the Rewards) | ||||
| MarketingProfs PRO | ||||
| In this PRO course, you'll learn how to identify your ideal customers using data from Google, social media, marketing automation platforms, ad metrics, and more. Access this and every other course in our catalog when you upgrade to PRO—now 40% off through January 31 with code GETHAPPY. | ||||
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| So glad you could join us today! —Vahe Habeshian, Director of Publications |
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