MarketingProfs Today: Selecting Martech | Data Science | Big Facebook Algo Change | Brand Content | Click-to-Call

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In this issue

1.	How-To: How to Evaluate the Company Behind the Martech Solution (and Why That's Critical)
2.	Article: How Data Science Will Change the Marketing World as We Know It [Sponsored]
3.	PRO New Live Seminar: Storytelling That Connects and Converts Across Platforms
4.	#SocialSkim: Facebook's Sweeping Algorithm Change; LinkedIn's Repositioning: 11 Stories
5.	Survey Says: The Brand-Content Preferences of Different Age Groups
6.	Infographic: Click-to-Call: Why the Phone Call Is Back in Business

Early Adopters get the best price on MarketingProfs B2B Marketing Forum 2018. Register by February 15 to save up to $800.

How-To

How to Evaluate the Company Behind the Martech Solution (and Why That's Critical)

By Mollie Kuramoto

Selecting the right marketing technology is often a messy process with iffy results, but it doesn't have to be. Do the work to evaluate the company behind the product, and you'll put yourself in a position to succeed. Here's how. Read More

How Data Science Will Change the Marketing World as We Know It

By James Cook University [Sponsored Content]

The thing about "Big Data"? It's overused and misused, but it isn't meaningless. Big Data can seriously improve your marketing. The biggest problem? A lack of people who know how to use Big Data. And that right there is your big opportunity. Read More

FOR PRO Members

New Live Seminar: Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms

Reserve your spot for this upcoming Teach Me How seminar and learn how to tell stories that inspire people to take action across channels. You'll also discover 5 secrets that successful brands use to create cohesive narratives in our digital world. Read More

Don't miss the best prices of the year on MarketingProfs B2B Marketing Forum 2018. Get your ticket by February 15 to save up to $800.

Survey Says

The Brand-Content Preferences of Different Age Groups

By Ayaz Nanji

Which types of content do consumers of various ages want to see more of from brands? Do some content formats resonate more with certain age groups? Read More

Quick Take

#SocialSkim: Facebook's Sweeping Algorithm Change; LinkedIn's Repositioning: 11 Stories This Week

By Christian Neri

Facebook's biggest algorithm change in years; LinkedIn's campaign to reposition; networks that Americans want to see gone; LinkedIn has new competition in Ripple; leaked Snapchat data; a new network to combat the echo chamber; more! Read More

AT-A-GLANCE

Click-to-Call: Why the Phone Call Is Back in Business [Infographic]

By Laura Forer

With so many ways for customers to contact businesses, it can be easy to overlook one of the oldest and most useful: the phone. Click-to-call functionality makes it easy for customers to reach you, and now technology provides for tracking and analytics as well. Read More

event calendar

Jan 18	Teach Me How— Digital Breadcrumbs: Storytelling That Connects and Converts Across Platforms
Jan 23	FREE Seminar—2018 Tech Trends for Live Events
Jan 30	FREE Seminar—Engagement: The Future of Content Delivery
Mar 9	Virtual Conference—Marketing Writing
Nov 13-16	B2B Marketing Forum—Register by February 15 to save up to $800!

Questions? Comments? Suggestions? Leads? Contact us:

Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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