MarketingProfs Today: Event Hashtags | New Messaging App Peach | Industries' Digital Tool Use

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In this issue

1.	How-To: Five Tips for Creating and Using a Great Event Hashtag
2.	#SocialSkim: Peach Buzz.... All About the New Messaging App, Plus More in This Week's Roundup
3.	PRO Toolkit: Email Campaign Planner
4.	Survey Says: Which Industries Use Digital Tools the Most (and Least)?
5.	My View: Five Ways Motherhood Deepens Millennials' Love of Technology

Join us on January 19 for Your Audience is Waiting: What's Your Live Streaming Video Plan? You'll learn how to create live events that create direct, authentic connections with your customers. Register now.

How-To

Five Tips for Creating and Using a Great Event Hashtag

By Sarah Lang

When creating a hashtag to represent your brand, community, or event, you might think of it as dating: you want excitement, you want intrigue, but you also want something that will last, at least a little while. Read More

FOR PRO Members

Toolkit: Email Campaign Planner

This tool provides you with step-by-step instructions for creating email campaigns that deliver the results you need. You'll be able to define your campaign goals, set a budget, segment your list, create compelling calls to action, and evaluate your results. Read More

Join us on February 12 for our Content Marketing Virtual Conference to learn how to be a bigger, bolder, smarter content marketer. Register today.

Survey Says

Which Industries Use Digital Tools the Most (and Least)?

By Ayaz Nanji

The American economy is increasingly divided between a few sectors with advanced digital capabilities and many others that lag significantly behind, according to a recent report from the McKinsey Global Institute (MGI). Read More

Quick Take

#SocialSkim: Peach Buzz.... All About the New Messaging App, Plus 10 More Stories in This Week's Roundup

By Angela Natividad

What's Peach, and why all the buzz about it? Also: who's rivaling Facebook in mobile video, how Messenger's getting a serious boost, and a handy guide to A/B testing (and how social can help). Skim to keep up with the good stuff. Read More

My View

Five Ways Motherhood Deepens Millennials' Love of Technology

By Stacy DeBroff

When Millennials become moms, they also become more entrenched in the digital world rather than step back from their daily digital habits, a new study finds. Read More

event calendar

Jan 19	FREE Seminar—What's Your Live Streaming Video Plan?
Jan 21	PRO Seminar—Inspire Change Through Stories and Symbols *with Nancy Duarte*
Jan 26	FREE Seminar—Crafting Truly Valuable Experiences With Email
Jan 28	PRO Seminar—Elements of the Landing Page *with Brian Massey*
Feb 12	Virtual Conference—Content Marketing \| 3 online sessions *FREE!*
Mar 10	MarketingProfs University—Marketing Project Management Essentials

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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