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In This Issue
+ How-To: Get Executive Stakeholder Buy-in for Your Website Testing Program
+ Podcast: Social Selling: 'Revenue and the CMO' Author Glenn Gow
+ PRO Favorite Take 10: How to Create Goals in Google Analytics
+ Quick Take: Six Key Digital Marketing Resolutions for 2014
+ Survey Says: B2B Buyer Behavior: When Web Leads Convert
+ My View: Groupon Says Gmail Tabs Hurt Business. Are They Hurting Yours?
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How-To How to Get Executive Stakeholder Buy-in for Your Website Testing Program
By Jeffrey Vocell
The first step to a successful website testing and optimization program is ensuring that you have buy-in from your executives. However, buy-in is also crucial for ensuring long-term success. Read More
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Podcast Revenue and the CMO: Author Glenn Gow Talks to Marketing Smarts
By Kerry O'Shea Gorgone
Helping your company to embrace social selling doesn't have to be an all-or-nothing proposition: You can implement a pilot program to demonstrate how social media can have a positive impact on revenue. Glenn Gow shares tips for starting a successful pilot program at your organization. Read More
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PRO PRO Favorite Take 10: How to Create Goals in Google Analytics
To get the most out of Google Analytics, you need to set up goals, which you can measure over time in order to evaluate how your website traffic contributes to your business objectives and bottom line. In just 10 minutes, you'll learn how to set up basic goals in GA and start to analyze your traffic right away. Read More
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Survey Says
B2B Buyer Behavior: When Web Leads Convert
By Ayaz Nanji
Conversion rates for B2B online leads are highest at the beginning of the year, in part because companies are renewing budgets and new funds are available, according to a recent analysis. Read More
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Quick Take
Six Key Digital Marketing Resolutions for 2014: Unified Marketing, Data Activism, More...
By Ali Behnam
The digital landscape continues to evolve at light speed. Here are six key resolutions that digital marketers should follow to make sure they are delivering better than expected results in 2014—and beyond. Read More
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My View Groupon Says Gmail Tabs Hurt Its Business. Are They Hurting Yours?
By Dela Quist
Groupon is blaming its recent poor earnings on Gmail Tabs and says it's re-evaluating its reliance on email marketing. Should your brand do the same? Read More
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