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In This Issue
+ How-To: Building a Culture of Optimization: Planning (Part 1)
+ PRO Take 10: A Crash Course in Pricing Strategies
+ Survey Says: Tablets Surpass Smartphones in Paid Search Ad Spend
+ Quick Take: Legal Threat Levels for Online Content Sharing [Infographic]
+ My View: Why Are Publishers Dragging Their Feet in Mobile Marketing?
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How-To Building a Culture of Optimization: Planning (Part 1)
By Kim Ann King
Whether you've been testing for years or you're just getting started, your optimization program's success depends on careful planning, implementation, and measurement. Here are the steps you need to follow. Read More
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PRO Take 10: A Crash Course in Pricing Strategies
In just 10 minutes, you'll get a thorough overview of pricing strategies and options you'll want to consider before establishing a price for your products. By the end of this tutorial, you'll be able to make an informed pricing decision. Read More
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Advertisement  Take your presentations from merely functional to utterly fantastic with Presentations Unleashed: Inform, Persuade, and Inspire! 9 classes designed to help you master the art of the presentation. Register today using code INSPIRE and save $200.
Survey Says
Tablets Surpass Smartphones in Paid Search Ad Spend, but Not CTR
By Lenna Garibian
Advertisers invested more in paid search ads served via tablet devices than via smartphones in the fourth quarter of 2012, according to the Global Online Advertising Trends quarterly report, a study of key trends in paid search, mobile, and social advertising by Marin Software. Read More
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Quick Take
Legal Threat Levels for Online Content-Sharing [Infographic]
By Verónica Maria Jarski
As more and more marketers and others curate content in their content marketing efforts, they need to be aware of the legalities of using content that isn't theirs. This infographic from Kerry and Dan Gorgone can help. Read More
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My View Why Are Publishers Dragging Their Feet in Mobile Marketing?
By Inbar Chap
Despite the growing popularity of tablets and smartphones, huge numbers of publishers are still failing to capitalize on mobile. Why is that? Read More
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