| Your Source for What Matters in Marketing • From the Team at MarketingProfs |
| Together with the world's most comprehensive B2B database: |
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Hello, discerning marketers!
You have some questions, we have some answers.
What are CMOs predicting for marketing in 2019? What's the worst SEO mistake you can make? Why do consumers click on paid search ads? How (and why) should you put together a social media marketing plan?
Yup, all that in this issue... along with a marketing-training course that'll help you figure out the answer to "Are my demand-gen campaigns working? And how well?"
Enjoy!
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| The Worst SEO Mistake You Can Make: Ignoring Content Distribution |
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| Content marketing has proven itself time and time again, but merely producing content doesn't guarantee success. There's already too much content being produced. So what's the solution to making content marketing work for you? The answer is content distribution, and here's what you can do about it. |
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| Get Started on a Social Media Plan (Because It Matters to Your Customer Marketing) |
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| Your company probably has some social media presence. But if you're not incorporating it into your strategy for marketing to customers, you're missing out. to expand your customer base, keep current customers engaged, and increase profits, take these steps to build a social media marketing plan. |
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| Become the Next Marketing Ops Revenue Superhero |
| sponsored |
| The evolution of Marketing Ops has created a new standard in marketing—and it's become a vital component of organizational success. Discover strategies to refine and streamline marketing ops, including technology management, data, and Sales and Marketing alignment. Check out how marketing ops can take you to new heights. |
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| Analyzing Your Demand Generation Programs and Campaigns: A Course |
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| Gathering and analyzing data to see how your demand generation campaigns perform is a key step in becoming data-driven. It's also key to ensuring success with any future campaigns. If you aren't contributing to the financial growth of your organization... well, then you need this course. Start learning! |
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| Why Consumers Click on Paid Search Ads [Study] |
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| Consumers say the main reasons they click on paid search ads are that the units directly answer their search queries and the ads mention familiar brands. Why else to they click, on which sites do they click on ads, and what types of search ads to the click on? Find out! |
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| What Do CMOs Predict for 2019? [Infographic] |
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| Luckily, you don't have to be psychic to have a good idea of what 2019 will likely bring for marketers. Here's what 19 CMOs said about marketing trends they expect to see in the next 12 months. Their predictions can help set you up for a successful year ahead. See how you can plan for a stronger 2019. |
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| Profs Picks |
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| Data-driven marketing targets the right audience with the most relevant content—at the most appropriate time. And in the process of helping you reach your audience, it also optimizes the customer experience. ZoomInfo's latest e-book explains how that happens, along with how data-driven marketing helps sales and marketing alignment. It also lays out the most challenging obstacles to data-driven marketing success. Discover what data-driven marketing can do for you. |
| Planning for Effective Demand Generation is a MarketingProfs course that'll help you discover the questions to ask before you create personas, set up a documented lead management process with Sales, measure the impact of your efforts, and much more. And it's taught by an experienced and successful leader in demand gen. Let's get going... Start generating more leads. |
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So glad you could join us today!
—Vahe Habeshian, Director of Publications
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Comments? Contact us.
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