MarketingProfs Today: Customer-Experience Trends | Content Science | Data-Driven Marketing

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In this issue

1.	How-To: 3 Marketing and Customer-Experience Trends You're Bound to See in 2016
2.	Quick Take: The 4 Critical Steps You Need to Master Content Science
3.	PRO Today's PRO Seminar: Algorythm—The Pulse and Future of Brands
4.	My View: Will 2016 (Finally) Be the Year of the Data-Driven Marketer?
5.	Survey Says: 2016 Advertising Rate Increases Forecast for Nearly All Channels

Join us on January 19 for Your Audience is Waiting: What's Your Live Streaming Video Plan? You'll learn how to create live events that create direct, authentic connections with your customers. Register now.

How-To

Three Marketing and Customer-Experience Trends You're Bound to See in 2016

By Chokdee Rutirasiri

With the start of the year comes the opportunity to re-evaluate your strategies—to plan how you can up your game in the year ahead. Here's what three trends have in store for you. Read More

FOR PRO Members

Today's PRO Seminar: Algorythm—The Pulse and Future of Brands

Mitch Joel will explain why you, as a B2B marketer, need to be aware of the new consumer-centric landscape and how you can successfully market B2B products by tapping into your own buying habits. Read More

Join us on February 12 for our Content Marketing Virtual Conference to learn how to be a bigger, bolder, smarter content marketer. Register today.

Survey Says

2016 Advertising Rate Increases Forecast for Nearly All Channels

By Ayaz Nanji

Advertising rates in the US are expected to increase across almost all channels in 2016, driven in part by the Summer Olympics and presidential elections, according to the American Association of Advertising Agencies and Havas Media. Read More

Quick Take

The Four Critical Steps You Need to Master Content Science

By Gary Skidmore

The success of your marketing strategies hinges largely on your content's quality and its ability to engage your audience. Follow these steps to not only better understand your customers but also identify where your sellers are more likely to win. Read More

My View

Will 2016 (Finally) Be the Year of the Data-Driven Marketer?

By David Beardmore

The year of the data-driven marketer has been declared several times in the past decade. However, we're only at the start of the journey. Here's what to expect from data-driven marketing this year. Read More

event calendar

Jan 5	FREE Seminar—Marketing Automation in 2016
Jan 8	Virtual Conference—Top Trends for 2016 \| 3 online sessions *FREE!*
Jan 14	PRO Seminar—Algorhythm—The Pulse and Future of Brands *with Mitch Joel*
Jan 21	PRO Seminar—Inspire Change Through Stories and Symbols *with Nancy Duarte*
Mar 10	MarketingProfs University—Marketing Project Management Essentials

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Research Writer: Ayaz Nanji
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