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In This Issue
+ How-To: How to Avoid 'False Choices' in Content Marketing
+ NEW PRO Seminar: How To Become a Trusted Brand and Industry Leader
+ Survey Says: What Drives Readers to Your Content
+ Quick Take: Customer Service via Twitter: An Experiment [Infographic]
+ My View: What Are You Doing Outside the Norm to Engage Your Customers?
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How-To How to Avoid 'False Choices' in Content Marketing
By Joe Chernov
Our penchant for snappy axioms—most of them a derivative of "set content free"—has put content marketing on a collision course with otherwise sensible business objectives. Read More
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PRO NEW PRO Seminar! How To Become a Trusted Brand and Industry Leader
You'll learn how to both increase your brand's visibility and position your brand as a trusted go-to authority in your industry. You'll also learn the critical differences between marketing and branding—and how understanding those differences will help you succeed. Read More
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Advertisement  Take your presentations from merely functional to utterly fantastic with Presentations Unleashed: Inform, Persuade, and Inspire! 9 classes designed to help you master the art of the presentation. Register today using code INSPIRE and save $200.
Survey Says
What Drives Readers to Your Content
By Lenna Garibian
More than three-quarters (76%) of online adults in the US say they have, in the previous three months, clicked on links to related stories (e.g., articles, videos, pictures) to continue reading about a topic, according to a report by nRelate. Read More
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Quick Take
Customer Service via Twitter: A Social Media Experiment [Infographic]
By Verónica Maria Jarski
As an experiment in customer service via social networks, in this case Twitter, Software Advice recently had four employees send customer service tweets via their personal accounts to 14 leading consumer brands in seven industries. This infographic displays the results of that experiment. Read More
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My View What Are You Doing Outside the Norm to Engage Your Customers?
By Matt Snodgrass
State Farm hid cheese in its recent ad featuring Green Bay Packers quarterback Aaron Rodgers, then it asked Packers fans ("Cheeseheads") to find the cheese... What are you doing in 2013 that's different? Read More
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Jan 15
 FREE Seminar—Presenting to a Virtual Audience Without Freaking Out
Jan 17
 PRO Seminar—How To Become a Trusted Brand and Industry Leader
Jan 24
 PRO Seminar—How to Effectively Engage Your Customers on Facebook
Jan 29
 FREE Seminar—Automating Customer Lifecycle Management
Feb 8
 Virtual Conference—Content Marketing: Expand your thinking around content sign up for free!
Feb 15
 MarketingProfs University—Presentations Unleashed Use coupon code INSPIRE to save $200
 
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