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In This Issue
+ How-To: Four Steps to Engaging a Tradeshow Audience Year-Round 
+ PRO: Create a Marketing Plan Online Using SmartTools
+ Survey Says: B2B Brands Score With Online Marketing
+ Quick Take: Generate Leads With Content Syndication 
+ My View: What Are You Doing, and Why?
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Advertisement  SiriusDecisions states that 50 percent of B2B companies will deploy marketing automation solutions by 2015. This white paper provides advice on how to avoid the #1 mistake made when evaluating this technology: settling for a lead management solution that's "good enough." Download Now!
How-To How to Engage a Tradeshow Audience Year-Round
By Rob Murphy
Participating in tradeshows can be an effective way to raise brand awareness—but having a well-defined communications strategy before, during, and after the event is crucial to maximizing your ROI. Read More
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PRO SmartTools: Fast Marketing Plan
You know that to succeed, you need a plan. Create one easily with SmartTools: Fast Marketing Plan—the quick-and-easy online service with a step-by-step blueprint for creating a marketing plan. Read More
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Advertisement  Turn up the heat on your digital campaigns at MarketingProfs' Digital Marketing Forum (Feb. 2-4, Austin). With sessions on online marketing's hottest topics (all with B2B and B2C examples) and ample peer networking—we've put together a show you shouldn't miss, no matter your level or target audience. Learn More.
Survey Says
B2B Brands Score With Online Marketing
Only one-half (50%) of B2B marketers formally measure the return of their online marketing investments, but those who do say online is more effective than traditional marketing channels. Read More
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Quick Take
Generate Leads With Content Syndication
When used correctly, content syndication can be a cost-effective way to generate qualified leads for your sales department. Here are two critical—yet often made—mistakes to avoid. Read More
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My View What Are You Doing, and Why?
By Steve Woodruff
The first question that comes to mind when considering a branding challenge, a marketing initiative, a consulting project, or a written communication, is this: "What’s the point?" Without the answer, it's impossible to succeed. Read More
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@briansolis Writing about ROI. Decided to introduce a new acronym...Return on Fluid Listening (ROFL)
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Forum Today's Question
By schulte Posted 1/13 at 10:51 am EST
What should be the price for a keyword link to your website from a published news release on a content related, Google 4 ranked website? Go To Question
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Jan 14 / #ProfsChat—Email as Conversational Glue Twitter chat with @StephanieSAM, noon-1pm ET
Jan 20 / PRO Seminar—Growing Your Fan Base on Facebook featuring Ekaterina Walter
Jan 21 / #ProfsChat—SEO and Social Media Twitter chat with @JanetDMiller, noon-1pm ET
Jan 27 / PRO Seminar—How to Be a Social Media Strategist featuring Jeremiah Owyang
Feb 2-4 / Digital Marketing Forum—Turn Up the Heat! (Austin, TX) Save $100 with code CHILI
Feb 11 / Digital Marketing World—Demand Generation Free online conference
 
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