MarketingProfs Today: Mobile Messaging Channels | LinkedIn Down 6 Million Users

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In this issue

1.	How-To: Which Mobile Messaging Channels to Use in Which Real-World Situations
2.	PRO MarketingProfsU Quick Study Course: Campaign Planning
3.	#SocialSkim: LinkedIn Just Lost 6 Million Users, Twitter to Shift Course: 13 Stories This Week
4.	Survey Says: The 10 Biggest E-Commerce Shopping Days of 2016

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How-To

Which Mobile Messaging Channels to Use in Which Real-World Situations

By Wes McDowell

There are four main messaging channels your mobile app can use for marketing. Find out which of the four you should be using in specific, real-world situations. Read More

FOR PRO Members

MarketingProfsU Quick Study Course: Campaign Planning

Learn how to build an effective marketing campaign—from identifying your target audience and setting objectives to determining the ideal marketing mix and measuring campaign effectiveness. You'll learn to develop better campaign messaging, create a standout value proposition, and measure an integrated multichannel campaign. Read More

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Survey Says

The 10 Biggest E-Commerce Shopping Days of 2016

By Ayaz Nanji

Cyber Monday (November 28) was the biggest e-commerce shopping day of 2016 in the United States, according to recent research from comScore. Read More

AT-A-GLANCE

#SocialSkim: Why LinkedIn Just Lost 6 Million Users, Twitter’s Plans to Shift Course: 13 Stories This Week

By Christian Neri

This week: LinkedIn's fight with the Kremlin; Twitter distances itself from... social media; Snapchat builds lead-gen ad capability; the ultimate LinkedIn cheat sheet; social's role in hot B2B trends; Zuckerberg’s potential dive into politics; and much more... Read More

event calendar

Jan 12	PRO Seminar—Hug Your Haters with Jay Baer
Jan 13	Virtual Conference—Top Marketing Trends for 2017 \| 3 online sessions *FREE!*
Jan 17	FREE Seminar—How to Use Content to Fuel Your Account-Based Strategy
Jan 19	PRO Seminar—Improve Your Speaking With Comedy with David Nihill
Oct 3-6	B2B Marketing Forum—Save $800 when you register by January 31

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