MarketingProfs Today: Relevance Tips | Insights From Ford | Automation 101 | Marketing Special Ops

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In this issue

1.	How-To: Reaching Audiences Is Easy, Engaging Them Takes Relevance: 10 Tips
2.	Podcast: Insights From Ford on Influencer Marketing, Content & More: J T. Ramsay
3.	PRO How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix
4.	Video: Marketing Automation 101
5.	My View: Why Marketing Agencies Will Operate Like Special Ops in 2016
6.	Survey Says: Is Amazon Better Than Traditional Retailers at Personalization?

Join us on January 19 for Your Audience is Waiting: What's Your Live Streaming Video Plan? You'll learn how to create live events that create direct, authentic connections with your customers. Register now.

How-To

Reaching Audiences Is Easy, Engaging Them Takes Relevance: 10 Tips

By Pam Atkinson

Targeting and buying online audiences has never been easier or more affordable. But even the right audiences can be hard to engage once you reach them. The key to making them care is relevance. Read More

Video

Marketing Video: Marketing Automation 101

By Malinda Wilkinson

Marketing automation delivers results. So why do just 5-10% companies under $500 million in revenue use it? The most likely culprit is fear of the unknown. Here's an overview of what marketing automation is and how you could benefit from it. Read More

Podcast

Insights From Ford Motor Company on Influencer Marketing, Content & More: J T. Ramsay on Marketing Smarts [Podcast]

By Kerry O'Shea Gorgone

Ford Motor Company's digital media manager, J T. Ramsay, discusses Ford's influencer outreach, brand ambassador program, content marketing, and more. Read More

FOR PRO Members

How-To Guide: Video Marketing: How to Roll Video Into Your Media Mix

In this 16-page guide, we'll explore the benefits of video marketing, the variety of video formats, and how to make video on a budget. We'll also look at how to use social media with video and strategies for cashing in on video. Read More

Join us on February 12 for our Content Marketing Virtual Conference to learn how to be a bigger, bolder, smarter content marketer. Register today.

Survey Says

Is Amazon Better Than Traditional Retailers at Personalization?

By Ayaz Nanji

Amazon holds a commanding lead over brick-and-mortar retailers in demonstrating an understanding of individual shopper preferences and needs, according to a recent report from Swirl. Read More

My View

Why Marketing Agencies Will Operate Like Special Ops in 2016

By Matt Goddard

This year, expect winning agencies to organize like military Special Operations teams—small, nimble groups that operate under a single banner—and integrate brand strategy, demand generation, and marketing technology into one cohesive unit. Read More

event calendar

Jan 5	FREE Seminar—Marketing Automation in 2016
Jan 8	Virtual Conference—Top Trends for 2016 \| 3 online sessions *FREE!*
Jan 14	PRO Seminar—Algorhythm—The Pulse and Future of Brands *with Mitch Joel*
Jan 21	PRO Seminar—Inspire Change Through Stories and Symbols *with Nancy Duarte*
Mar 10	MarketingProfs University—Marketing Project Management Essentials

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Director of Publications: Vahe Habeshian
Opinions Editor: Verónica Maria Jarski
Research Writer: Ayaz Nanji
Contributor: Angela Natividad

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