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In This Issue
+ How-To: The Four Essential Phases of Social Media Adoption
+ PRO: MPU On-Demand—The First Content Marketing Class FREE 
+ Survey Says: Shoppers Using (and Loving) Mobile for In-store Buying
+ Quick Take: Avoid the Email Marketing Permission Gamble
+ My View: Three Reasons Why Marketing & Sales Aren't Clicking
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Advertisement  SiriusDecisions states that 50 percent of B2B companies will deploy marketing automation solutions by 2015. This white paper provides advice on how to avoid the #1 mistake made when evaluating this technology: settling for a lead management solution that's "good enough." Download Now!
How-To The Four Essential Phases of Social Media Adoption
By Tom Pick
Using social media as a comprehensive marketing channel can seem daunting. But this four-phase adoption model can help your company do it right from the get-go—and ensure results. Read More
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PRO MPU On-Demand: Check Out the First Content Marketing Class FREE
Find out why content matters and why it's right for your company in this special, free MarketingProfs University class taught by Content Rules co-authors Ann Handley and C.C. Chapman. Read More
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Advertisement  Turn up the heat on your digital campaigns at MarketingProfs' Digital Marketing Forum (Feb. 2-4, Austin). With sessions on online marketing's hottest topics (all with B2B and B2C examples) and ample peer networking—we've put together a show you shouldn't miss, no matter your level or target audience. Learn More.
Survey Says
Shoppers Using (and Loving) Mobile for In-store Buying
Though few consumers actually make purchases using mobile devices, smartphones are playing an increasingly important role in shoppers' buying decisions, particularly when they are visiting physical stores. Read More
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Quick Take
Three Alternatives to the Email Marketing Permission Gamble
Avoid taking risky gambles when developing your next email marketing campaign. Sending bulk marketing emails to customers who didn't explicitly opt in to your messages is a risky game—and one you will likely lose. Read More
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My View Three Reasons Why Marketing & Sales Aren't Clicking
By Carlos Hidalgo
Although many companies have made strides in addressing the misalignment of marketing and sales, it's safe to say this challenge will persist for years. That misalignment, however, is not the actual issue; rather, it's a symptom of deeper problems. Read More
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@armano Eleven Digital Trends to Watch in 2011 https:////pulsene.ws/IhSk
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Forum Today's Question
By loismari.swanepoel Posted 1/12 at 7:47 am EST
I'm starting a marketing advice column, but need help finding a catchy name (possibly a play on words). Any suggestions? Go To Question
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Jan 13 / PRO Seminar—57 Ways to Connect With Customers featuring Seth Godin
Jan 14 / #ProfsChat—Email as Conversational Glue Twitter chat with @StephanieSAM, noon-1pm ET
Jan 20 / PRO Seminar—Growing Your Fan Base on Facebook featuring Ekaterina Walter
Jan 21 / #ProfsChat—SEO and Social Media Twitter chat with @JanetDMiller, noon-1pm ET
Feb 2-4 / Digital Marketing Forum—Turn Up the Heat! (Austin, TX) Save $100 with code CHILI
Feb 11 / Digital Marketing World—Demand Generation Free online conference
 
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