MarketingProfs Today: Boost Loyalty via Social Listening | Powerful Facebook Ads | Visual Content

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In this issue

1.	How-To: Four Ways to Use Social Listening to Boost Customer Loyalty
2.	Quick Take: How to Make Powerful Facebook Ads With the Help of Your Customer Service Team
3.	PRO Today's Live Seminar: Hug Your Haters
4.	Survey Says: How Digital Marketers Are Using Visual Content [Infographic]
5.	Infographic: How to Create Infographics Using PowerPoint or Keynote

Gain Today's Most Sought-After Skills
Villanova University offers comprehensive certificate programs and respected graduate programs. Villanova's certificate courses are designed for experienced working professionals who are looking to enhance their skills and career opportunities.

How-To

Four Ways to Use Social Listening to Boost Customer Loyalty

By Samir Palnitkar

Social media monitoring—AKA social listening—can help you build brand loyalty among your customers. Here are some simple steps you can take to encourage customer loyalty. Read More

FOR PRO Members

Today's Live Seminar: Hug Your Haters

New York Times best-selling author Jay Baer will show you why you need to hug your haters and embrace complaints. You’ll learn specific frameworks for answering them, tips on how to handle trolls, why you need to answer every complaint, in every channel, every time, and much more. Read More

Discover the Villanova Difference
Earning a valued degree or professional credential from a university with a long, distinguished history helps prepare professionals to become leaders in their fields.

Survey Says

How Digital Marketers Are Using Visual Content [Infographic]

By Ayaz Nanji

Most digital marketers (90%) say more than half of the content they create includes some sort of visual element (image, graphic, video, etc.), according to recent research Venngage. Read More

Quick Take

How to Make Powerful Facebook Ads With the Help of Your Customer Service Team

By Parker Davis

Facebook ads can be powerful, but only if you avoid some common mistakes. Here's how your customer service team can help you do just that so you can create better Facebook ads. Read More

AT-A-GLANCE

How to Create Infographics Using PowerPoint or Keynote [Infographic]

By Laura Forer

Think only designers can create infographics? You have the power to create infographics yourself with tools you probably already have: PowerPoint and Keynote. Read More

event calendar

Jan 12	PRO Seminar—Hug Your Haters with Jay Baer
Jan 13	Virtual Conference—Top Marketing Trends for 2017 \| 3 online sessions *FREE!*
Jan 17	FREE Seminar—How to Use Content to Fuel Your Account-Based Strategy
Jan 19	PRO Seminar—Improve Your Speaking With Comedy with David Nihill
Oct 3-6	B2B Marketing Forum—Save $800 when you register by January 31

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Chief Content Officer: Ann Handley
Director of Publications: Vahe Habeshian
Research Writer: Ayaz Nanji
Contributor: Christian Neri

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